The present research analyzes the perception of high school students from the Padre Juan de Velasco Educational Unit about the quality of the information received to choose a university career. Deficiencies are identified ...
This study focuses on the use of emojis in social interactions of young people on WhatsApp, focusing on students of the Communication career of the Technical University of Machala. The research aims to analyze how young ...
Currently, the production of audiovisual content is being transformed due to artificial intelligence, optimizing technical processes and enhancing creativity. However, its implementation presents ethical challenges such ...
This study analyzes the incidence of new masculinities among Communication students at the Technical University of Machala (UTMACH) and the National University of Chimborazo (UNACH), using the series Sex Education as a ...
Medina Paladines, Camila Estefania; Solis Cedeño Tony Jared(Machala, 2025-03)
Fake news or fake news represents a significant problem in today's society, especially in the political sphere, where its dissemination can influence the perception and decision-making of citizens. This research analyzes ...
Moreno Echeverria, Cesar Antonio(Machala, 2025-03)
Assertive communication is a vital skill in both academic and professional environments, allowing students to share their ideas and stand up for their views while respecting others. This study examines the impact of assertive ...
This study examines the effect of the insight “Larry, te amo” on the electorate of Santa Rosa during the 2023 mayoral election period in the canton. The research evaluates the impact and perception of this tool, which was ...
The research “The influence of memes in the perception of brand promise: a study in local brands of Machala” analyzed how the perception of brand promise in Donivan's, Junior Salinas and Chesco. The study aimed to characterize ...
This research examined how artificial intelligence has transformed the work dynamics in the newsrooms of the newspapers Correo and Opinión in Machala, Ecuador. The study stems from the growing relevance of AI in local ...
The present research work is an academic research, which deals with the exploration of cinematographic narratives in audiovisual micro-stories on Instagram: Kylenutt case, whose objective is to analyze the cinematographic ...
This research analyzes the impact of Artificial Intelligence (AI) on journalistic newsrooms, exploring its adoption level, journalists' competencies, and the ethical challenges and difficulties in its adoption.
In terms ...
The purpose of corporate communication is to transmit a message so that it reaches the target market in an effective way, establishing links with users to achieve organizational goals, through a stable and profitable ...
Fernandez Garrido, Franklin Guillermo(Machala, 2025-03)
This research describes and analyzes journalistic routines in response to the question of how journalists working in digital media in Machala, southern Ecuador, shape and transform their work in the face of technological, ...
This research is an exploration of the incidence of motivation towards education on the consumption of the content of educational influencers in TikTok, entering also to the measurement of the factors that motivate university ...
Peña Nuñez, Ana Belen; Freire Torres, Karla Estefania(Machala, 2024-05)
This study analyzes the use of memes in political content on the digital media platform La Posta's Instagram account, focusing on the period between June and July 2023, which saw a surge in political campaigns due to the ...
This research work aims analyze the contents published in the social networks Facebook and Tiktok of 4 candidates for Assemblyman for the province of El Oro, in the early elections 2023.
In methodological terms, this ...
Bosmediano Valle Alicia Leonela; Muñoz Conforme Leonela Brittany(Machala, 2024-05)
This degree project focuses on analyzing the influence of Instagram's “fitspiration” on adolescents who attend gyms in the city of Machala. Thus, this research arises from the need to determine whether the consumption of ...
Palacios Ajila, Jennifer Johana; Angel Zaruma, Nancy Mikaela(Machala, 2024-05)
The pressing need to strengthen cultural identity drives the exploration of Machala's culture. The research focuses on highlighting the importance of this effort, aiming for residents to learn more about the origin of their ...
When we talking about the sense of belonging, it is directly mentioning that it is an emotional connection of a person, whether it is a community, a specific place or simply a group that shares the same tastes or interests. ...