Uyaguari Tacuri, Jose Luis(Machala : Universidad Técnica de Machala, 2025)
This research analyzes the use of crossover as a narrative technique in digital audiovisual products, focusing on the collaborative case between YouTube channels EnchufeTV (Ecuador) and Qué Parió (Mexico). Using a qualitative ...
Valarezo Ortiz, ian Martin(Machala : Universidad Técnica de Machala, 2025)
The main objective of this study is to analyze the digital communication strategies of the Ecuadorian sports channel Marca 90 on its YouTube and TikTok platforms, in order to systematically identify the reasons driving its ...
Tinoco Reyes, Edgar Francisco(Machala : Universidad Técnica de Machala, 2025)
This research aims to analyze the participation of women in sports journalism in the province of El Oro, identifying the challenges, opportunities, and perceptions they face in their professional development. A mixed-method ...
Ramon Cabrera, Jose Gabriel(Machala : Universidad Técnica de Machala, 2025)
This research project, titled "Communication Audit and Its Impact on the Audiences of the Faculty of Chemical and Health Sciences," aims to implement communication strategies based on internal and external audits, thereby ...
Ordoñez Bermeo, Fabian Joel(Machala : Universidad Técnica de Machala, 2025)
To what extent can AI replicate or even enhance the creative process without eliminating the human touch that characterizes audiovisual creations? In a world where personalization is key to success, AI has the potential ...
Herrera Ramirez, Damaris Alejandrina; Moreno Alvarado, Azalia Stefany(Machala : Universidad Técnica de Machala, 2025)
This research, "Evaluation of communication and social marketing strategies for development in rural parish GADs in El Oro, in the cantons of Machala, Pasaje, and Santa Rosa," was carried out within the framework of the ...
Mendoza Alvarado, Paola Nicole; Paladines Carrion, Brithany Stefania(Machala : Universidad Técnica de Machala, 2025)
This research examines the influence of media manipulation on the digital perception of the Technical University of Machala (UTMACH). Its focus is on the publication by the digital media outlet Mp Noticias in October 2024 ...
Elizalde Chamba, Anthony Joel(Machala : Universidad Técnica de Machala, 2025)
This research analyzes the professional profile of the Director of Communication (DirCom) in the Decentralized Autonomous Governments (GADs) of El Oro, Ecuador, with the aim of identifying their functions, competencies, ...
Duran Romero, Elsy Brigitte; Jaramillo Paredes, Segundo Yoneli(Machala : Universidad Técnica de Machala, 2025)
This research aims to analyze how the audiovisual project Aventureros CS6 contributes to the cultural strengthening and tourism promotion of rural parishes in the province of El Oro, Ecuador. Despite their rich cultural ...
Chamba Acaro, Luis Josue(Machala : Universidad Técnica de Machala, 2025)
This research analyzes the digital competencies of older adults in the Brisas del Mar neighborhood of Machala, focusing on their ability to identify fake news on the social network Facebook. Using a qualitative approach, ...
Vivanco Coraisaca, Ronald Fernando(Machala : Universidad Técnica de Machala, 2025)
This study analyzes the impact of social media platforms Facebook and TikTok on the voting decisions of residents in El Retiro parish, the only rural area of Machala canton, during the second round of the 2023 Early ...
Vivanco Caamaño, Mayerlin Alejandra(Machala : Universidad Técnica de Machala, 2025)
This research analyzes the perception of communication students on the presidential debate of the second round, considering the influence of traditional media and content generated in social networks, and aims to analyze ...
Matailo Pauta, Cristina Elizabeth; Sisalima Corte, Jessica Estefania(Machala : Universidad Técnica de Machala, 2025)
This research analyzes the political content disseminated on Facebook by two digital media outlets from the city of Machala, El Oro province, Ecuador: El Cardenal EC and El Diario Correo, during the second round of the ...
Barrezueta Palacios, Angel Joseph(Machala : Universidad Técnica de Machala, 2025)
The purpose of this research is to implement immersive learning as a teaching strategy to strengthen academic performance in Natural Sciences among 10th-grade students at Kléber Franco Cruz High School during the 2024-2025 ...
Romero Gallardo, Anali Del Cisne; Jadan Merchan, Angie Nicole(Machala: Universidad Técnica de Machala, 2025)
Self-Esteem and Family Environment of a Child with Severe Physical Disability.The present research focuses on physical disability, analyzing it through the variables of self-esteem and family environment. It begins with ...
Tene Garcia, Angie Dayana; Rodriguez Piñaloza, Silkia Alexandra(Machala: Universidad Técnica de Machala, 2025)
Down syndrome is a genetic condition that affects intellectual, emotional, and physical development, leading to challenges in communication, motor skills, and learning. These difficulties may manifest as disruptive behaviors ...
Pacheco Granda, Jorge Neptali; Guarnizo Campoverde, Niurka Jozcenka(Machala: Universidad Técnica de Machala, 2025)
Oppositional defiant disorder (ODD) is a behavioral disorder primarily characterized by defiant and disobedient behaviors toward authority figures, affecting not only social development but also personal growth, with a ...
Ramon Leon, Henry Fabian; Nuñez Jara, Paulina Ibeth(Machala: Universidad Técnica de Machala, 2025)
THIS RESEARCH AIMS TO ANALYZE THE INFLUENCE OF FAMILY DYNAMICS ON THE LEARNING PROCESS OF A CHILD WITH READING AND WRITING DIFFICULTIES. A QUALITATIVE-DESCRIPTIVE APPROACH WAS APPLIED, GROUNDED IN VYGOTSKY’S SOCIOCULTURAL ...
Perez Cardenas, Haydee Berenice; Ordoñez Iñaguazo, Maria Belen(Machala: Universidad Técnica de Machala, 2025)
This study explores the relationship between attention and linguistic skills in a 7-year-old child with reading and writing difficulties, currently in the third year of basic education. Using a qualitative approach and ...