• percepción de estudiantes de bachillerato sobre la información recibida para elegir una carrera en la unidad educativa padre juan de velasco, las lajas. 

  Jaya Maza, Anai Yulissa (Machala, 2025-03)

  The present research analyzes the perception of high school students from the Padre Juan de Velasco Educational Unit about the quality of the information received to choose a university career. Deficiencies are identified ...
• Los emojis en las interacciones sociales de los jóvenes en whatsapp 

  Benalcazar Zapata, Melany Paulette (Machala, 2025-03)

  This study focuses on the use of emojis in social interactions of young people on WhatsApp, focusing on students of the Communication career of the Technical University of Machala. The research aims to analyze how young ...
• incidencia de la inteligencia artificial en la producción de contenidos audiovisuales en la ciudad de machala 

  Chica Parraga, Andy Jahir (Machala, 2025-03)

  Currently, the production of audiovisual content is being transformed due to artificial intelligence, optimizing technical processes and enhancing creativity. However, its implementation presents ethical challenges such ...
• incidencia de las nuevas masculinidades en estudiantes de la carrera de comunicación en la utmach y unach. caso: sex education. 

  Gia Cedeño, Michael William (Machala, 2025-03)

  This study analyzes the incidence of new masculinities among Communication students at the Technical University of Machala (UTMACH) and the National University of Chimborazo (UNACH), using the series Sex Education as a ...
• impacto de las noticias falsas sobre política nacional en la percepción de los estudiantes de los primeros semestres de la facultad de cc. ss de la utmach 

  Medina Paladines, Camila Estefania; Solis Cedeño Tony Jared (Machala, 2025-03)

  Fake news or fake news represents a significant problem in today's society, especially in the political sphere, where its dissemination can influence the perception and decision-making of citizens. This research analyzes ...
• Comunicación asertiva en estudiantes universitarios: caso facultad de ciencias sociales de la utmach 

  Moreno Echeverria, Cesar Antonio (Machala, 2025-03)

  Assertive communication is a vital skill in both academic and professional environments, allowing students to share their ideas and stand up for their views while respecting others. This study examines the impact of assertive ...
• análisis del efecto del insight “larry, te amo” en el electorado santarroseño: alcance y percepción. 

  Salazar Bravo, Ashley Lilibeth (Machala, 2025-03)

  This study examines the effect of the insight “Larry, te amo” on the electorate of Santa Rosa during the 2023 mayoral election period in the canton. The research evaluates the impact and perception of this tool, which was ...
• los memes en la percepción de la promesa de marca: un estudio en marcas locales de machala. 

  Suarez Paredes, Cristhel Yasmary (Machala, 2025-03)

  The research “The influence of memes in the perception of brand promise: a study in local brands of Machala” analyzed how the perception of brand promise in Donivan's, Junior Salinas and Chesco. The study aimed to characterize ...
• uso de la inteligencia artificial en la dinámica laboral de las salas de redacción de los diarios correo y opinión, de machala 

  Tobar Moncayo, Damaris Yanela (Machala, 2025-03)

  This research examined how artificial intelligence has transformed the work dynamics in the newsrooms of the newspapers Correo and Opinión in Machala, Ecuador. The study stems from the growing relevance of AI in local ...
• exploración de las narrativas cinematográficas en microrrelatos audiovisuales de instagram: caso kylenutt 

  Alburqueque Patiño, Kleber Ariel (Machala, 2025-03)

  The present research work is an academic research, which deals with the exploration of cinematographic narratives in audiovisual micro-stories on Instagram: Kylenutt case, whose objective is to analyze the cinematographic ...
• competencia en inteligencia artificial: un análisis de su impacto en las salas de redacción periodística 

  Eras Sanchez, Geovanna Andrea (Machala, 2025-03)

  This research analyzes the impact of Artificial Intelligence (AI) on journalistic newsrooms, exploring its adoption level, journalists' competencies, and the ethical challenges and difficulties in its adoption. In terms ...
• Evaluación de las estrategias de comunicación en el área de captaciones de la cooperativa de ahorro y crédito fernando daquilema 

  Vargas Guerrero, Lizeth Alexandra (Machala, 2025-03)

  The purpose of corporate communication is to transmit a message so that it reaches the target market in an effective way, establishing links with users to achieve organizational goals, through a stable and profitable ...
• Rutinas periodisticas en el nuevo escenario de medios digitales: estudio de caso machala 

  Fernandez Garrido, Franklin Guillermo (Machala, 2025-03)

  This research describes and analyzes journalistic routines in response to the question of how journalists working in digital media in Machala, southern Ecuador, shape and transform their work in the face of technological, ...
• Influencers educativos en TikTok: una exploración de su incidencia en la motivación hacia la educación. 

  Espinoza Maldonado, Yaritza Paulette; Godoy Suazo, Iris Janelly (Machala, 2024)

  This research is an exploration of the incidence of motivation towards education on the consumption of the content of educational influencers in TikTok, entering also to the measurement of the factors that motivate university ...
• Uso del meme en el contenido político: análisis del caso del medio la Posta en Instagram período junio - julio 2023 

  Peña Nuñez, Ana Belen; Freire Torres, Karla Estefania (Machala, 2024-05)

  This study analyzes the use of memes in political content on the digital media platform La Posta's Instagram account, focusing on the period between June and July 2023, which saw a surge in political campaigns due to the ...
• Análisis de contenido en Facebook y TikTok de cuatro candidatos a asambleístas por El Oro, en las elecciones anticipadas 2023. 

  Landacay Santos, Darka Graciela; Salinas Armijos, Kelvin Franco (Machala, 2024-05)

  This research work aims analyze the contents published in the social networks Facebook and Tiktok of 4 candidates for Assemblyman for the province of El Oro, in the early elections 2023. In methodological terms, this ...
• Influencia del fitspiration de instagram en adolescentes que asisten a gimnasios en la ciudad de Machala. 

  Bosmediano Valle Alicia Leonela; Muñoz Conforme Leonela Brittany (Machala, 2024-05)

  This degree project focuses on analyzing the influence of Instagram's “fitspiration” on adolescents who attend gyms in the city of Machala. Thus, this research arises from the need to determine whether the consumption of ...
• Propuesta de podcast piloto para fortalecer la cultura histórica de la ciudad de Machala. caso: Unidad Educativa Particular Juana de Dios 

  Palacios Ajila, Jennifer Johana; Angel Zaruma, Nancy Mikaela (Machala, 2024-05)

  The pressing need to strengthen cultural identity drives the exploration of Machala's culture. The research focuses on highlighting the importance of this effort, aiming for residents to learn more about the origin of their ...
• analisis situacional del sentido de pertenencia en la comunidad universitaria de la facultad de ciencias sociales de la utmach 

  Guevara Yaguana, Joselyn Nicole; Sanchez Toledo, Saskia Sullyn (Machala, 2022-05)

  When we talking about the sense of belonging, it is directly mentioning that it is an emotional connection of a person, whether it is a community, a specific place or simply a group that shares the same tastes or interests. ...
• Facebook como herramienta de comunicación ambiental: estudio comparativo en GADS provinciales Ecuador 2023 

  Morocho Cusme, Evelyn Mayerly; Jaramillo Ayala, Génesis Nahomi (Machala, 2024-05)

  The work is an analysis of the environmental content publications on Facebook of public organizations, whose function established in the Constitution of the Republic of Ecuador is to manage the environmental resources of ...

Más