uso de la inteligencia artificial en la dinámica laboral de las salas de redacción de los diarios correo y opinión, de machala

Abstract

This research examined how artificial intelligence has transformed the work dynamics in the newsrooms of the newspapers Correo and Opinión in Machala, Ecuador. The study stems from the growing relevance of AI in local journalism, as the media have begun their first interactions with new advanced programs. The objective was to analyze the applications, advantages and ethical challenges of AI, to determine how it has influenced editorial processes. This analysis also considered factors such as the position of journalists in the media and their years of experience, identifying that professionals with more seniority have less knowledge of technological tools. A mixed approach with a sequential exploratory design was used, combining quantitative and qualitative techniques. The study population included journalists and other professionals with expertise in artificial intelligence applied to the communications sector. Among the findings that were found was that the most used tools were ChatGPT and applications for image generation (Photoshop, Canva) being the most used, although the frequency varies according to the training and experience of the users. However, within the responses, barriers were perceived as the need for editorial supervision to ensure quality and ethics in the production of content. This research underlines the need to balance technological innovation with the responsibility of journalistic practice, demonstrating that artificial intelligence can represent an opportunity in local journalism.