The present research analyzes the perception of high school students from the Padre Juan de Velasco Educational Unit about the quality of the information received to choose a university career. Deficiencies are identified ...

Currently, the production of audiovisual content is being transformed due to artificial intelligence, optimizing technical processes and enhancing creativity. However, its implementation presents ethical challenges such ...

Fake news or fake news represents a significant problem in today's society, especially in the political sphere, where its dissemination can influence the perception and decision-making of citizens. This research analyzes ...

This study examines the effect of the insight “Larry, te amo” on the electorate of Santa Rosa during the 2023 mayoral election period in the canton. The research evaluates the impact and perception of this tool, which was ...

The research “The influence of memes in the perception of brand promise: a study in local brands of Machala” analyzed how the perception of brand promise in Donivan's, Junior Salinas and Chesco. The study aimed to characterize ...

The present research work is an academic research, which deals with the exploration of cinematographic narratives in audiovisual micro-stories on Instagram: Kylenutt case, whose objective is to analyze the cinematographic ...

The purpose of corporate communication is to transmit a message so that it reaches the target market in an effective way, establishing links with users to achieve organizational goals, through a stable and profitable ...

This research is an exploration of the incidence of motivation towards education on the consumption of the content of educational influencers in TikTok, entering also to the measurement of the factors that motivate university ...

This research work aims analyze the contents published in the social networks Facebook and Tiktok of 4 candidates for Assemblyman for the province of El Oro, in the early elections 2023. In methodological terms, this ...

The pressing need to strengthen cultural identity drives the exploration of Machala's culture. The research focuses on highlighting the importance of this effort, aiming for residents to learn more about the origin of their ...