Angulo Mendoza, Luis Eduardo; Quevedo Calero, José Luis(Machala, 2024-05)
The competitive professional environment within the communication career requires the management of communication strategies framed in new social trends. In this sense, the construction and development of the personal brand ...
This work is based on the Theory of Uses and Gratifications and its application in the digital age, specifically to networks. It was born from the consideration of this theory being applied to traditional media, however ...
Humor and manipulation have become the other side of information in the wake of the internet's growth, particularly in the realm of entertainment. Laughter and fictional information are the keys to understanding the type ...
The current management of traditional media has undergone several structural changes in relation to the time they were created, in addition to the arrival of new technologies that facilitated their use. Currently, radio ...
Armijos Jimenez, Katiusca Joselyn; Sanchez Orellana, Dennise Stefany(Machala, 2023-11)
Debate is a technique that candidates use to make their campaign proposals known, effectively, with successful performance being essential. The present work is an analysis of the Machala 2023 Mayoral electoral debate, ...
This study aims to analyze how political jingles are integrated into political campaign strategies and their close relationship with popular music. The focus of the research is on the sectional elections of Ecuador in 2023, ...
The use of new technologies and communication is changing every time, especially in the use of the Internet, which has become a daily tool for people in the world in general, because it facilitates communication and exchange ...
This degree project proposes to make use of educommunication and digital literacy through participatory workshops and trainings that allow the use of different strategies and tools in the inhabitants of the parish El Retiro ...
The use of social networks in political communication has evolved over time, especially with the use of digital media that currently exist, because candidates or political parties have chosen this modality to execute their ...
Our work applies to the modality of investigative titling, which is based on an evaluation process in the car dealerships of FORD and SUZUKI in the city of Machala, in order to analyze BTL advertising communication strategies ...
Almendariz Parco, Jhon Stalin; Encalada Gomez, Elvis David(Machala, 2023-11)
This research work analyzes the management of the digital reputation in the social network Facebook of the students of the thirteen undergraduate careers of the Faculty of Social Sciences of the Technical University of ...
This research work aims to develop a comprehensive guide to sponsorship and patronage for a non-profit organization, third sector, forming links with companies through social responsibility.
In the first instance, the ...
This research seeks to develop basic research through surveys, interviews to find out how many students are or identify with the LGBTIQ+ community, through a communication strategy such as an action plan implemented with ...
The main means of social interaction today are social networks, that is, we are facing a much more digitized society than in other times, this can be seen in the culture of the population, practices and customs, as well ...
This project aims to analyze the use of audiovisuals in social campaigns to raise awareness about cyberbullying in children and adolescents of higher basic education of the eighth, ninth and tenth years of the parish of ...
Cholota Haro, Lisbeth; Ordoñez Guim, Ángel Isaac(Machala : Universidad Técnica de Machala, 2022)
Brand image is an important element to project the activity performed within a certain area and must have fundamental characteristics such as being functional, understandable and aesthetic so that the target audience can ...
Fernández Zambrano, Oswaldo Alexander; Villacis León, Nathaly Dayanara(Machala : Universidad Técnica de Machala, 2022)
The present project aims to establish the importance of audiovisual as a tool for promoting tourism in the Bajo Alto commune. The methodology used was qualitative-quantitative, since surveys were carried out among tourists ...
Zagal Coronel, Danny Alexander(Machala : Universidad Técnica de Machala, 2022)
At present, visual identity has managed to be recognized as an elementary factor of an organization and be an of and be a communication tool of differentiation, considering that we are in a more globalized context and ...
Armijos Cuenca, Nathaly Dayana(Machala, Universidad Técnica de Machala, 2022-11)
Having a digital presence is becoming increasingly important, which is why this work focuses on developing a digital communication plan to strengthen the image of the cultural space Pop Art Teatro Studio in the city of ...
Hurtado Alvarado, Ana Karla; Galarza Ajila, Jonathan Steeven(Machala, Universidad Técnica de Machala, 2022-11)
This research analyzes the communication tools used to manage the social media accounts of Centro de Educación Continua by Universidad Técnica de Machala, from March 29th until April 2nd, 2021; days when it was triggered, ...