• Construcción y uso de marca personal en Instagram, de los estudiantes de la Universidad Técnica de Machala de la carrera de Comunicación 

  Angulo Mendoza, Luis Eduardo; Quevedo Calero, José Luis (Machala, 2024-05)

  The competitive professional environment within the communication career requires the management of communication strategies framed in new social trends. In this sense, the construction and development of the personal brand ...
• Los contenidos de redes sociales y la teoría de los usos y gratificaciones en estudiantes de la utmach. 

  Hidalgo Vanegas, Melissa Jackeline; Suarez Serrano, Jorge Gabriel (Machala, 2023-11)

  This work is based on the Theory of Uses and Gratifications and its application in the digital age, specifically to networks. It was born from the consideration of this theory being applied to traditional media, however ...
• La sátira en la red social facebook estudio de caso "korreo 

  Heredia Miles, Alisson Nayely (Machala, 2023-11)

  Humor and manipulation have become the other side of information in the wake of the internet's growth, particularly in the realm of entertainment. Laughter and fictional information are the keys to understanding the type ...
• Evolución de los medios radiales, en la era digital, caso radio jubones, radio voz del pueblo 

  Espinoza Noblecilla, Josuhe Salvatore; Jimenez Gaona, Thalia Zulay (Machala, 2023-11)

  The current management of traditional media has undergone several structural changes in relation to the time they were created, in addition to the arrival of new technologies that facilitated their use. Currently, radio ...
• Comunicación y campaña electoral: caso debate candidatos alcaldía de machala 2023 

  Armijos Jimenez, Katiusca Joselyn; Sanchez Orellana, Dennise Stefany (Machala, 2023-11)

  Debate is a technique that candidates use to make their campaign proposals known, effectively, with successful performance being essential. The present work is an analysis of the Machala 2023 Mayoral electoral debate, ...
• Los jingles en las campañas de las elecciones seccionales de ecuador, caso provincia de el Oro 

  Torres Miranda, Xiomara Carolina; Arias Muquinche, Leyton Gino (Machala, 2023-11)

  This study aims to analyze how political jingles are integrated into political campaign strategies and their close relationship with popular music. The focus of the research is on the sectional elections of Ecuador in 2023, ...
• Nuevos modos de escritura digital en estudiantes de bachillerato del colegio Carmen Mora de Encalada de la ciudad de Pasaje 

  Correa Chuchuca, Jessica Yamileth; Figueroa Parra, Jessica Mishell (Machala, 2023-11)

  The use of new technologies and communication is changing every time, especially in the use of the Internet, which has become a daily tool for people in the world in general, because it facilitates communication and exchange ...
• Programa de educomunicación y alfabetización digital rural: caso parroquia el retiro del cantón machala 

  Encalada Reyes, Emily Madelaine; Mosquera Perlaza, Keyla Natasha (Machala, 2023-11)

  This degree project proposes to make use of educommunication and digital literacy through participatory workshops and trainings that allow the use of different strategies and tools in the inhabitants of the parish El Retiro ...
• Análisis de contenido electoral en los medios digitales mp, machala móvil y su influencia en la opinión publica, en el primer trimestre del 2023 

  Arellano Encalada, Ariana Carolina (Machala, 2023-11)

  The use of social networks in political communication has evolved over time, especially with the use of digital media that currently exist, because candidates or political parties have chosen this modality to execute their ...
• Evaluar el btl con artistas circense como parte de la estrategia comunicacional publicitaria en las concesionarias de automóviles en la ciudad de machala, caso ford y suzuki 

  Sallo Lema, Marlon Anthony; Mosquera Ajila, Gabriela Katherine (Machala, 2023-11)

  Our work applies to the modality of investigative titling, which is based on an evaluation process in the car dealerships of FORD and SUZUKI in the city of Machala, in order to analyze BTL advertising communication strategies ...
• La gestión de la reputación digital en la red social facebook por parte de los estudiantes universitarios del ultimo semestre. estudio de caso facultad de ccss de la utmach 2023 d1 

  Almendariz Parco, Jhon Stalin; Encalada Gomez, Elvis David (Machala, 2023-11)

  This research work analyzes the management of the digital reputation in the social network Facebook of the students of the thirteen undergraduate careers of the Faculty of Social Sciences of the Technical University of ...
• Guía de comunicación para el tercer sector: enfoques de patrocinio y mecenazgo 

  Sanchez Tucres, Yarixa Nicole (Machala, 2023-11)

  This research work aims to develop a comprehensive guide to sponsorship and patronage for a non-profit organization, third sector, forming links with companies through social responsibility. In the first instance, the ...
• Explorando la comunidad lgbtiq+ en el entorno universitario 

  Espinoza Tejedor, Yustin Joel (Machala, 2023-11)

  This research seeks to develop basic research through surveys, interviews to find out how many students are or identify with the LGBTIQ+ community, through a communication strategy such as an action plan implemented with ...
• Análisis de tiktok y su incidencia en la construcción digital en los estudiantes de bachillerato de la unidad educativa ciudad de machala 

  Gonzalez Guerrero, Cristina Lisbeth; Jaen Villacres, Nallely Teresa (Machala, 2023-11)

  The main means of social interaction today are social networks, that is, we are facing a much more digitized society than in other times, this can be seen in the culture of the population, practices and customs, as well ...
• Análisis de audiovisuales de campañas comunicacionales de sensibilización sobre el ciberacoso en estudiantes de educación básica superior de la parroquia el cambio 

  Saenz Arevalo, Abigail Eduarda (Machala, Utmachala, 2023-11)

  This project aims to analyze the use of audiovisuals in social campaigns to raise awareness about cyberbullying in children and adolescents of higher basic education of the eighth, ninth and tenth years of the parish of ...
• Estudio de la imagen de marca de los artistas en la ciudad de Machala 

  Cholota Haro, Lisbeth; Ordoñez Guim, Ángel Isaac (Machala : Universidad Técnica de Machala, 2022)

  Brand image is an important element to project the activity performed within a certain area and must have fundamental characteristics such as being functional, understandable and aesthetic so that the target audience can ...
• Audiovisual como herramienta para potenciar el turismo en la comuna Bajo Alto 

  Fernández Zambrano, Oswaldo Alexander; Villacis León, Nathaly Dayanara (Machala : Universidad Técnica de Machala, 2022)

  The present project aims to establish the importance of audiovisual as a tool for promoting tourism in the Bajo Alto commune. The methodology used was qualitative-quantitative, since surveys were carried out among tourists ...
• Auditoría visual de marca del gobierno autónomo descentralizado del Cantón Machala 

  Zagal Coronel, Danny Alexander (Machala : Universidad Técnica de Machala, 2022)

  At present, visual identity has managed to be recognized as an elementary factor of an organization and be an of and be a communication tool of differentiation, considering that we are in a more globalized context and ...
• Plan de comunicación digital para el espacio cultural pop art teatro studio de la ciudad de Machala 

  Armijos Cuenca, Nathaly Dayana (Machala, Universidad Técnica de Machala, 2022-11)

  Having a digital presence is becoming increasingly important, which is why this work focuses on developing a digital communication plan to strengthen the image of the cultural space Pop Art Teatro Studio in the city of ...
• Gestión de redes sociales: estudio de caso centro de educación continua CEC-Utmach, año 2021 

  Hurtado Alvarado, Ana Karla; Galarza Ajila, Jonathan Steeven (Machala, Universidad Técnica de Machala, 2022-11)

  This research analyzes the communication tools used to manage the social media accounts of Centro de Educación Continua by Universidad Técnica de Machala, from March 29th until April 2nd, 2021; days when it was triggered, ...

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