This study focuses on the use of emojis in social interactions of young people on WhatsApp, focusing on students of the Communication career of the Technical University of Machala. The research aims to analyze how young ...

This study analyzes the incidence of new masculinities among Communication students at the Technical University of Machala (UTMACH) and the National University of Chimborazo (UNACH), using the series Sex Education as a ...

Assertive communication is a vital skill in both academic and professional environments, allowing students to share their ideas and stand up for their views while respecting others. This study examines the impact of assertive ...

The research “The influence of memes in the perception of brand promise: a study in local brands of Machala” analyzed how the perception of brand promise in Donivan's, Junior Salinas and Chesco. The study aimed to characterize ...

The present research work is an academic research, which deals with the exploration of cinematographic narratives in audiovisual micro-stories on Instagram: Kylenutt case, whose objective is to analyze the cinematographic ...

The purpose of corporate communication is to transmit a message so that it reaches the target market in an effective way, establishing links with users to achieve organizational goals, through a stable and profitable ...

This research is an exploration of the incidence of motivation towards education on the consumption of the content of educational influencers in TikTok, entering also to the measurement of the factors that motivate university ...

This research work aims analyze the contents published in the social networks Facebook and Tiktok of 4 candidates for Assemblyman for the province of El Oro, in the early elections 2023. In methodological terms, this ...

The pressing need to strengthen cultural identity drives the exploration of Machala's culture. The research focuses on highlighting the importance of this effort, aiming for residents to learn more about the origin of their ...

The work is an analysis of the environmental content publications on Facebook of public organizations, whose function established in the Constitution of the Republic of Ecuador is to manage the environmental resources of ...