The objective of this research is to determine the elements of a market study for a filter importing company, in the Machala canton. The methodology that was used was qualitative and the technique for collecting the ...

In the city of Machala, the local gastronomy is booming, due to the modernization and proper management of public administrators that has been favorable for different food franchises of different types to enter into ...

The following case aims to determine the advertising strategies for the introduction of "Deja dry" aimed at young university students in the city of Machala. It is an alternative product for cleaning dry clothes at home. ...

Currently there are a large number of companies from different economic sectors, which seek to develop an internal communication plan for the improvement of the work environment and productivity, creating a sense of ...

The proposed research aims to deeply analyze the Marketing strategies, specifically the marketing bank of the Pacific Bank, modifications in the last three years, the general analysis of the three years, focus on the ...

Organizations should consider within its management, investigative processes aimed to collect and analyze data relating to a particular market, in order to make strategic and operational decisions in the area of marketing ...

At present, the design of Marketing City Plans seeks globalized investments to identify its city brand, to attract more tourists and investors and to compete with large cities worldwide. With the use of marketing city, the ...

Political Marketing is a communication tool that allows candidates to channel all their ideas and allow them to strengthen the relationship with the voter, in the digital era Political Marketing benefits from the application ...

The purpose of this research work is to raise awareness of the importance of digital media within today's companies, since the technological development of the 21st century (TIC´S) has evolved the way of advertising being ...

Digital tools have become a primary focus in higher education institutions due to the impact it has generated on students and users. This article shows the digital marketing tools used by Utmach. The objective of the ...