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Examen Complexivo Ingeniería en Marketing: Envíos recientes

Mostrando ítems 61-80 de 357

Análisis FODA de la Universidad Técnica de Machala.

Loayza Alburqueque, Ingrid Yaritza (2020)

The report presents a qualitative approach, for which use was made of interviews that were applied to the different executives of the Institution, such as rector, academic vice-chancellor, administrative vice-chancellor, ...
Estrategias en medios digitales para aumentar la notoriedad de la unidad educativa particular La Inmaculada.

Leon Vera, Tommy Andres (2020)

Companies do not give importance to advertising in digital media, because they think it is an unnecessary expense, which as time goes by has been proven to be the opposite. Digital marketing helps to better select the ...
Plan de marketing de servicios para la empresa "Eventos Danielito" de la ciudad de Machala en el año 2020.

Leon Pesantez, Pamela Dennisse (2020)

All companies, regardless of their activities, need to implement good strategies in their businesses in order to excel in the market or at least stay; All this due to high levels of competitiveness and new existing ...
Estrategias de marketing relacional, dirigidas a los clientes del gimnasio Xtreme Fitness.

Jiron Heredia, Marco Danilo (2020)

The objective of this research is to determine loyalty strategies suitable for retaining and maintaining current clients of the Xtreme Fitness Center belonging to the City of Machala. For the study, a descriptive methodology ...
La utilización de las redes sociales por el sector público en la ciudad de Machala en el año 2020.

Herrera Lopez, Leonardo Hernan (2020)

This work consists of an investigation into the ways in which public institutions are using social networks from the point of view of citizenship, so the objective is to determine the perception of the use of social networks ...
Análisis de las estrategias de marketing político: Dario Macas campañas seccionales para alcalde de Machala del 2019.

Guayanay Alvarez, Rosa Enid (2020)

The purpose of this degree work is to analyze the political marketing strategies by Dario Macas during election campaigns for the elections of sectional dignity carried out in 2019. The research methodology will be qualitative ...
Análisis del marketing mix en la preferencia de juegos infantiles en la ciudad de Machala.

Guaraca Pincay, Maria Fernanda (2020)

The study analyzes the most classic variables of marketing mix such as product quality and its influence on the price, place and promotion of children's games. Through the results obtained from a quantitative qualitative ...
Aplicación de la matriz del perfil competitivo (MPC) para determinar la posición estratégica de la empresa Jls Rooftop Gastro-Bar.

Coronel Serrano, Pablo Andres (2020)

Companies throughout their economic activity, must carry out evaluation processes of their competitive environment, in order to understand in what aspects they should improve with respect to other organizations and how to ...
Análisis del comportamiento del consumidor en el proceso de compra en el restaurante familiar “Asados Del Pato”.

Cedeño Moreno, Maria Margarita (2020)

The following research paper is related to the consumer behavior analysis in the purchase process in the family restaurant "Asados del Pato", where the cultural, social, psychological and personal factors that influence ...
Los planes de compensación como factor de deserción en empresas de network marketing.

Cabrera Cabrera, Sujey Patricia (2020)

This work aims to investigate the incidence of compensation plans in Network marketing business, considering its current popularity among young target. It’s necessary to know compensation plans offered by those recognized ...
Análisis de las estrategias comunicacionales internas y externas de la empresa Mi Comisariato de la ciudad de Machala.

Blanca Morales, Alexandra Victoria (2020)

As a research project, it is to analyze the internal and external communication strategies of the Mi Comisariato Company in the city of Machala. Business communication is the essential part of every organization, which ...
Análisis estratégico para expandir la cuota de mercado de la heladería Andino del cantón Santa Rosa.

Alvarez Asanza, Jessenia Heidy (2020)

The study determined through a systematic analysis the ideal marketing strategies to expand the market share of the Helados Andino Brand in the Santa Rosa city. An investigation was carried out through secondary sources ...
Análisis de la teoría del ciclo de vida de productos/servicios en centros de entretenimiento de la ciudad de Machala.

Aguilar Loayza, Gabriela Michelle (2020)

The objective of the study is to assess whether the life cycle of a product is applicable to night entertainment centers (bars / discos) in the city of Machala. The qualitative descriptive methodology was used based on the ...
Investigación de mercado previo a la creación de un gimnasio en la ciudad de Machala.

Campoverde Gonzalez, Gabriel Andres (2019)

The present work shows an investigation prior to the creation of a gym in the city of Machala, the philosophy of the gym is low cost which consists of offering a service at a low price and of good quality, the objective ...
Diseño de plan estratégico para la cooperativa de taxis Santa Isabel.

Berrezueta Placencia, Mayra Estefania (2019)

This research work focuses on the service provided by the Santa Isabel taxi cooperative located in the city of Machala. The importance of this project lies in the strategic planning of the company since it did not have the ...
Diagnóstico de imagen afectada GAD municipal cantón El Guabo en medios de comunicación sobre servicios que brinda, estrategias de mejora.

Vasquez Grijalva, Kenia Paola (2019)

The present project is focused on developing an image diagnosis in relation to the current situation of a public company regarding the negative perception in users through the acquired service, it is essential to emphasize ...
Análisis de la utilización de las redes sociales en empresas ecuatorianas con propósito del marketing digital.

Vanegas Jimenez, Steven German (2019)

The present research is quantitative, focusing on the search for primary data. The main objective is to analyze the alternative use of social networks by Ecuadorian companies to position themselves in the market. Tools ...
Plan de marketing de servicios del hotel Regal de la ciudad de Machala para el año 2019.

Valero Ortiz, Evelyn Mishel (2019)

Companies to position themselves and make themselves known use marketing techniques to get the attention of the client by exposing a product or service that could meet their needs. An important sector of the economy is ...
Estudio de mercado en la compra o alquiler de equipo caminero para una empresa.

Valarezo Bravo, Stevens Efren (2019)

This work has the relevance of conducting a market research for the company "CM", whose job is to design and implement civil works in the fields of roads, homes, bridges or lend machinery and equipment to construction ...
Estudio de mercado para determinar el nivel de comportamiento de consumidores en la compra de computadoras portátil, ciudad de Machala.

Tenecota Tenecota, Margarita Gricelda (2019)

The purpose of this research is to analyze the behavior of the Machalaño consumer based on the purchase of laptops, a cross-sectional field investigation was carried out with a quantitative methodology, through surveys and ...

Mostrando ítems 61-80 de 357

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