• El capital de trabajo de una empresa camaronera de 10 hectáreas en la provincia de El Oro. 

  Quispe Carrillo, Kevin Jefferson (Machala : Universidad Técnica de Machala, 2025)

  The objective of this research is to know what the working capital is necessary to be able to produce 10 hectares of shrimp as an investment project, therefore, the information necessary to be able to exactly arrive at the ...
• Investigación de mercados internacionales: estudio de caso de dulce de banano en Sudáfrica. 

  Ramirez Alvarez, Jhon Jairo (Universidad Técnica de Machala, 2022)

  The present research work aims to investigate the existing needs in the country South Africa to determine the entry of a new presentation of a sweet banana product in the market. The work has an introduction where the ...
• Elaboración de una planificación estratégica para una empresa comercial en la ciudad de Machala. 

  Bone Angulo, Marlon Isac (Universidad Técnica de Machala, 2022)

  Companies must remain competitive to face the challenges demanded by the market, to meet the needs of consumers who are increasingly demanding, having a wide variety of products and services from different companies and ...
• Las técnicas de venta y el perfil del vendedor de éxito. 

  Alvarado Mendoza, Angel Anibal (2022)

  Sales are an essential factor in the organization to achieve commercial objectives and make the company profitable, therefore the managers of these organizations must bet on the best salespeople to fulfill this mission. ...
• Estudio de mercado para la creación de un centro infantil en la ciudad de Machala. 

  Diaz Rivera, Whitman Dickson (2021)

  A market research allows to analyze the supply and demand behavior of a product or a service, mostly used for investment projects. Thanks to the identification of a gap between suppliers and demanders through characterizing ...
• Pertinencia de la estructura de la fuerza de venta de acuerdo a los procesos comerciales. 

  Roman Salcan, Jose Steeven (2021)

  This research aims to analyze the relevance of the sales force of the commercializing company JIHER S.A. from the city of Pasaje. Along the same lines, an attempt is made to define the indicators for the evaluation of the ...
• Determinación del número óptimo de fuerza de ventas para la atención personalizada a los clientes de la empresa Socorna. 

  Armijos Pachar, Jorge Washington (2021)

  The complete fulfillment of the demands of the clients is the base of every successful company; therefore, in the present case study DINADEC S.A; (Machala branch) aims to determine the optimal number of the sales force, ...
• Estudio de mercado para la creación de una microempresa de venta de ropa interior en el cantón El Guabo. 

  Santacruz Del Rosario, Joseline Andrea (2021)

  This Project identifies the basic elements to know the feasinility of creating a microenterprise that is dedicated to the sale of underwear in the canton of El Guabo. For the colletion of information the need to carry out ...
• Disonancia cognoscitva en los clientes de Glamour Store en la ciudad de Santa Rosa: una propuesta de políticas de devolución. 

  Males Seminario, Lisseth Katherine (2021)

  The objective of this study is to identify the existence of cognitive dissonance in the consumers of Glamour Store; in order to propose a product return policy to reduce such dissonance in customers after making their ...
• Comportamiento de consumidor millennial y centennial en la decisión de compra de réplicas de gafas de sol en Machala. 

  Carrion Rios, Jersson Fabricio (2021)

  The aim of the work is to analyze the behavior of the consumer millennials and centennials when buying replica sunglasses in the city of Machala. The methodology uses the quantitative approach through a survey applied in ...
• Administración de la fuerza de ventas de la cooperativa de producción agroecológica El Guabo. 

  Aguilar Chalco, Lisbeth Viviana (2021)

  The Cooperativa de Producción Agroecológica El Guabo is a company dedicated to the sale of agricultural inputs wholesale and retail and the export of boxes of bananas to different countries in Latin America, Europe and ...
• Importancia de la fuerza de ventas en la empresa de insumos agrícolas iIsuagrisa de la provincia de El Oro. 

  Sacon Bernabe, Kerly Mireya (2021)

  This research aims to know how does an agricultural supplies company sales force works in Machala city. It has been analyzed agricultural production inside the country and particularly Machala city. To know its importance ...
• Estudio de mercado para la creación de una microempresa distribuidora de productos lácteos en la provincia de El Oro. 

  Moscoso Benavidez, Irene Mireya (2021)

  This project was carried out in order to apply market research processes to determine the relevance of creating a microenterprise dedicated to the distribution of dairy products in the province of El Oro. For which a ...
• Estudio de mercado para la implementación de una cancha de paintball en la ciudad de Machala. 

  Macias Diaz, Luis David (2021)

  This study aims to conduct market research in order to determine whether it is feasible to open a new paintball field with different themes to those that currently exist in the city of Machala, through quantitative research ...
• Estrategias de marketing digital para la internacionalización de una app de cuidado de mascotas. 

  Ludeña Navarro, Esthela Elizabeth (2021)

  ANIPAL is a mobile application (APP), which is based on the care and protection of pets. It also helps the animals of the city where the pet is located. The APP has all the necessary records and information regarding the ...
• Estrategias de e-commerce que influyen en una marca digital de venta de víveres: análisis de empresa Tipti. 

  Idrovo Villavicencio, Kelly Madelaine (2021)

  The continuous technological evolution of the markets in the country, the current health crisis and digital development allow electronic commerce to open the way to the implementation of new business models such as online ...
• Análisis de factibilidad para la apertura de un punto se servicio de la cooperativa Fernando Daquilema mediante geomarketing. 

  Aguagallo Janeta, Franklin Edison (2021)

  The purpose of the following case is to analyze the feasibility of opening a service point aimed at the members of the “Fernando Daquilema” Savings and Credit Cooperative through the geo-marketing tool. In this investigative ...
• Analisís de las tecnicas de venta en la comercializadora de productos de Belleza Salvatierra en la parroquia Tenguel. 

  Varela Miranda, Clara Elizabeth (2020)

  This research will detail the importance of sales techniques for companies but above all for those that sell products directly to consumers and that their sellers must interact directly with the consumer, following each ...
• Plan de marketing internacional para promocionar la playa San Gregorio de la provincia de El Oro para el año 2020. 

  Herrera Vaca, Karen Michelle (2020)

  This research project is to carry out an International Marketing Plan to promote San Gregorio beach in the Province of El Oro for the year 2020, its objective is to promote the beach through positioning, communication and ...
• Aplicación de lista de verificación para solventar las quejas de los clientes de la empresa Twins. 

  Calderon Millan, Martha Del Rocio (2020)

  The present investigative work included the analysis of the main complaints from the clients of the TWINS company, which occurred in the months of April and May of this year, obtained through the use of qualitative research, ...

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