The main objective is to analyze the quality of the service to identify the shortcomings of “THE BOOM” discotheque in the city of Santa Rosa. The research presents a qualitative and quantitative character, where the ...

The purchase process and the types of purchase is of great importance to know more about the consumer and to be able to understand their purchase decision making. Ecuador has a great cultural diversity but within these are ...

This research aims to analyze the importance of the application of the marketing mix in the bars - restaurant of the Academic Unit of Business Sciences. In addition to what each of its variables consists of. The methodology ...

This research aims to establish the differences and similarities that exist between two sales methods, independent business and franchising, developing an analysis of the advantages and disadvantages that it represents for ...

It is important to know the current state of the tourism industry at global and national level, to have clear concepts of tourism and advertising to be more specific in what the travel agency can offer to its target audience, ...

The research addresses the insertion of ICTs in academic processes such as the Principle and Marcel Laniado de Wind Educational Unit of an official nature. The study focuses on exploring applications that support the ...

The present investigation was with the purpose of analyzing the political marketing strategies applied by the mayor of Santa Rosa Larry Vite in the 2019 electoral campaign establishing relationship with the voting results. ...

Public relations established an emerging function of the process of changes in today's world, to be successful you have to establish a contact between different audiences to create a space in which they feel a taste. In ...

This paper presents a market research prior to the creation of a shopping center in the Northwest of the city of Machala, the objective is to analyze if there is a demand, based on the review of secondary sources to identify ...

The internet currently benefits companies by keeping the relationship with customers active. The importance of using the different digital tools is based on the behavior of the consumer, this has generated a change with ...