DSpace Principal
→
Trabajos de Titulación Facultad de Ciencias Empresariales
→
Ingeniería en Marketing
→
Examen Complexivo Ingeniería en Marketing
→
Envíos recientes

Examen Complexivo Ingeniería en Marketing: Envíos recientes

Mostrando ítems 41-60 de 357

Análisis de la calidad intrínseca de los productos de la empresa Palmaplast y proponer mecanismos de comunicación al cliente.

Fajardo Brito, Mercedes Priscila (2020)

This case raises the objective of implementing in its processes the most suitable means of communication to share information and interact with its clients, from the Palmaplast company, from the city of Machala involved ...
Turismo y consumo ético de la joyería artesanal: influencia de imagen y comunicación boca –oído, caso provincia de El Ero.

Alvarado Loarte, Maria Fernanda (2020)

This study analyses the ethical consumption by tourists and the influence of the image and word-of-mouth communication of the prominent handcrafted jewellery of the different sites in the province of El Oro. In order to ...
Modelo de planificación estratégica aplicado a la empresa bananera Ceinconsa S.A. de la ciudad de Machala.

Garcia Peñafiel, Adriana Priscilla (2020)

Strategic planning is an administrative tool that allows obtaining a clear direction of the horizon that the company pursues in the short, medium and long term. The design of a strategic plan within a banana company is ...
Diagrama causa efecto para corregir la demora en la importación de la cebada por parte de la empresa vikingos Villaseñor.

Vishco Quichimbo, Luis Fernando (2020)

Nowadays, quality management tools are gaining a greater role in the business field. Due to the growth of the offer in the market, the use of these tools has become a relevant factor to stand out from the competition. For ...
Análisis y comparación del punto de equilibrio de dos restaurantes de comida rápida de la ciudad de Machala.

Dioses Esquivel, Jefferson Jonathan (2020)

The purpose of this study is to analyze the equilibrium point of two companies belonging to the fast food area of the City of Machala, the investigation requires a cross-sectional research model, that is, information ...
Análisis del proceso de venta de la empresa casa Mónicka comercializadora de cosmético en la provincia de El Oro.

Zerna Hermenegildo, Katherine Lucia (2020)

The cosmetics market is revolutionizing the national and international market, which makes distributors and marketers of cosmetic products implement new sales strategies to stay in the market, as customers are increasingly ...
Previsión de ventas para una comercializadora de electrodomésticos local mediante el método delphi para el año 2020.

Yaguachi Sanchez, Bryan Hernan (2020)

Forecasting systems help organizations to be clear about possible future situations that may arise at some point during the period. That is why forecasting in terms of sales is important because you can know how many units ...
Diseño de un modelo de planificación estratégica para la empresa de marketing Digimark de la ciudad de Machala.

Vega Gualan, Bryan Ricardo (2020)

The constant changes in the global market scenario reflect the need to apply strategic management tools in all types of organizations in order to face eventualities. The purpose of this project is to design an ideal strategic ...
Planificación estratégica para alcanzar el posicionamiento de la empresa “Gold Agua” en la ciudad de Machala.

Valarezo Arellano, Elvis Anibal (2020)

Water, in addition to being a vital resource, has become a source of work from different perspectives: it is used in the conduct of certain businesses as a complement, it is a raw material in some processes and also the ...
Análisis de estrategias de marketing empleadas a productos farmacéuticos genéricos para aumentar participación en el mercado ecuatoriano al 2019.

Torres Hidalgo, Jose Manuel (2020)

Currently the pharmaceutical industry is very well received in the market, that is because its products are of paramount importance to society, so its products have to be of the best quality, therefore, pharmaceutical ...
Diseño de estrategias promocionales para fidelizar a los clientes de la empresa Seprisur Cia. Ltda., en la ciudad de Machala.

Tituana Valarezo, Erika Giselle (2020)

The project of this research is to design promotional strategies to build customer loyalty SEPRISUR CIA. LTDA., from the city of Machala. Promotional strategies publicize the products or services that the company launches ...
Estudio sobre la importancia de ofertar una maestría para los profesionales egresados de marketing de la Universidad Técnica de Machala.

Tandazo Mayeza, Daniel Vicente (2020)

The present study determined the importance and need to offer a master’s degree at the Technical University of Machala for professionals graduated from marketing. Through variables, inherent to the theories of Needs and ...
El valor percibido del consumidor de las pymes y su influencia en el capital de marca y lealtad: caso Machala.

Rodriguez Fajardo, Rita Mariela (2020)

The study analyzes the influence of the Perceived value on the consumer of PYMES in the city of Machala on two importante marketing variables: Brand capital and Loyalty. Through the SmartPLS technique, the responses of 92 ...
Estrategias de marketing para posicionar la empresa Marcemar S.A., en la ciudad de Machala, provincia de El Oro.

Rodas Blacio, Mayra Del Carmen (2020)

The shrimp industry in the country since its inception in 1968 has evolved with difficulty in recent years, a weight of its fall in the year 2000, a consequence of the white spot virus that completely affected production, ...
Diseño de estrategias de marketing para posicionar la boutique Vogue, en la ciudad de Machala.

Ramirez Perez, Cinthya Mishelle (2020)

The use of marketing strategies play a fundamental role for the development of any organization since they are considered as a powerful tool that allows companies to grow at an accelerated pace, as long as it is clear the ...
Influencia del marketing en la música un análisis cross cultural.

Ramirez Cajamarca, Estefania Fabiola (2020)

This research aims to analyze the influence of marketing from the musical retrospective of genres and artists that have emerged since 1950 until today. It also seeks to define the marketing strategies applied by great ...
Diseño de plan estratégico para el “hostal solar del puerto” de la ciudad de Machala, provincia de El Oro.

Prieto Valverde, Maria Jose (2020)

This work is aimed at the hotel sector in the province of El Oro and national and foreign tourists. The case study is the design of a strategic plan for the Hostal Solar del Puerto, located in the parish of Puerto Bolívar ...
Planteamiento de estrategias para mejorar la imagen de marca de la Empresa Aguas y Servicios en la cuidad de Machala.

Murillo Neira, Alex Damian (2020)

The purpose of this case study is to determine suitable strategies to improve the brand image of the public company Aguas y Servicios, belonging to the city of Machala, for this reason, a quantitative level methodology was ...
Estrategias para medir la calidad de servicio de la empresa Tv Oro en la ciudad de Machala.

Moreira Ramon, Erika Gisella (2020)

This paper aims to analyze what would be the ideal strategies for the company Tv Oro to improve the quality of service in the city of Machala, in the same way its specific objectives are to select a model to determine the ...
Análisis de las tácticas engañosas que enfrentan la fuerza de ventas de una empresa comercial de la ciudad de Machala.

Makencia Alfonso, Nicole Desiree (2020)

In the business field, it is necessary to take into account that a good negotiation is based on the level of knowledge and skills of the person in charge of executing it, in this case the seller. And is that during the ...

Mostrando ítems 41-60 de 357

Buscar en DSpace

Búsqueda avanzada

Listar

Todo DSpace
Esta colección

Envíos recientes

Examen Complexivo Ingeniería en Marketing: Envíos recientes

Buscar en DSpace

Listar

Todo DSpace

Esta colección

Mi cuenta