The quality of the service is considered to the degree to which the company manages to meet the customer's created expectations about the perceived service. This study is based on the evaluation of the quality of the service ...

The marketing strategies, are structured actions planned and carried out to achieve objectives related to marketing. To assess the communication strategies of promotion in the company of various products MULPROVAR Cia Ltda. ...

The purpose of this paper is to implement a promotional marketing plan for the Nissan vehicle dealership, which will allow it to have a better position in the local market and increase its sales force. Taking into account ...

Since the technological innovation took force around the world, individuals of all ages, young people, particularly, have had changes in their way of seeing things around them, more than their determination to know more ...

Nowadays, companies of indifferent magnitude need the marketing area to know the current situation of the market and based on the results, the best decisions must be made to implement adequate strategies, avoid all risks, ...

In the present research work, the public communication marketing strategies are described, which are divided into segmentation with their respective classification, definition of the potential market, analysis of the ...

The present work has as objective to describe the banking marketing strategies used by Pichincha Bank in the face to change the logo, to position its brand; granting a perspective of the actions carried out by the entity. ...

This research is intended to analyze the Boston Matrix of the Unilever Company in Machala City. The objective is to evaluate the matrix and strategic business units such as Dove, Lux, Knorr and Sedal, in order to define ...

In the present investigation the concept of corporate reputation and related issues such as corporate identity, corporate image, positioning and stakeholders are analyzed in order to better understand the subject. The ...

The purpose of the present research design is to evaluate the company Rutas Orenses and to identify how its corporate reputation is perceived both internally and externally of the company. This information will be used to ...