Marketing is one of the main tools used by companies to market their products, using marketing strategies with the intention of positioning them in the mind of the consumer, persuading them to purchase. However, there are ...

Companies are constantly evolving due to globalization and economic and technological development must adapt to the new demands of the market, where there are countless companies that provide similar products or services ...

Develop suitable advertising strategies is to have a powerful tool in hand, which can grow by leaps and bounds to any company not only to lead the market but to have a differentiating advantage over the competition, ...

Currently companies invest in the online presence of their brand in order to interact with their customers, keep them informed and manage their notoriety. Notoriety, in the context of marketing, refers to the brand of the ...

The present research work aims to determine the incidence and relation of the demographic characteristics in the use of social networks by the millennial consumers of the UTMACH. A bibliographic research was carried out ...

The present investigation purpose of this is to design strategies that allow the improvement of reputation in the Fire Department of the city of Machala; about the perception that citizens have on the work of the institution, ...

The present researh is focus in the newspaper company El Nacional, which is the firt newspaper Orense, it has 54 years of institutional life and with the advancement of technology has been losing prominence in the city of ...

The purpose of this paper is to analyze the appropriate strategies for the pay TV company "TV Cable" to improve the brand image in the city market of Machala, because the tactics applied have not been enough to achieve a ...

Companies are always aware of the image they have within a certain sector of the society in which they work. This in marketing is called brand image which is the cognitive and affective representation that a person has ...

The companies to market a good or service have certain information so that the goods adjust to the needs and tastes of the buyers. This is known as consumer behavior, which demonstrates the inclination that a person has ...