The present essay focuses on the relations of competitiveness; segmentation of the market based on the human personality and the product, as well the elements that structure its function according to the behavior of the ...

This research is the basis to analyze a franchise system for the company Chesco pizza as an alternative business expansion in the city of Guayaquil. The company has 25 years of experience in fast foods, which allows enter ...

Referring to a strategic positioning plan is to mention a systematic process of identification and action on the capabilities and resources of an organization, which can become differentiating elements. These are communicated ...

The present research is focused on the company Geovisión, a provider of cable television created in the province of El Oro city of Machala, obtained a good acceptance by Machalaleños in its infancy, but with the advent of ...

The purpose of this titling work is to describe what were the public marketing strategies that former President Rafael Correa implemented in his last mandate period so that it would be accepted by the majority of the ...

The importance of the Internet that has had in recent times both in everyday life and in the business world, is that companies today seek ways to improve their relationship and be in contact with the customer through digital ...

The development of this case contains information related to an appliance company that has problems opening a branch. Among which the principal directly affects the client, that is, there is inadequate customer service. ...

The research carried out presents the creation of strategies to improve the reputation of the Ecuadorian Social Security Institute of the city of Machala, which are based on offering the services of the IESS, election of ...

Every time there are more people with mobile devices, social networks and this situation leads to companies investing in tools and take advantage of the opportunities related to technology. The present study will analyze ...

Organizations or service companies today, prioritize the quality of their service, considering as main objective the greatest satisfaction of consumers or customers, representing this as one of the most important factors ...