The videogames market has become the largest in the entertainment segment, companies have seen it as a great opportunity to reach new segments, this is how merging advertising with video games gives two new tools; in-game ...

Maintaining a good brand image will help companies or organizations to obtain positive perceptions and, above all, to make them last in the consumer's mind. The objective of this research is to analyze the influence of ...

En la ciudad de Machala los consumidores de calzado manejan diferentes perfiles o hábitos de compra, los cuales se presentan según la temporada o la ocasión, la situación económica es una razón fundamental de que la ...

El objetivo de esta investigación es de cómo salir de una crisis de medios digitales, es con la finalidad de que las empresas puedan darse cuenta de que la presencia en medios digitales es de vital importancia ya que en ...

En el siguiente trabajo analizaremos al consumidor del sector deportivo en la ciudad de Machala, para saber sus necesidades, gusto y preferencias al momento de adquirir algun producto deportivo relacionado al futbol deberemos ...

The proposed research aims to deeply analyze the Marketing strategies, specifically the marketing bank of the Pacific Bank, modifications in the last three years, the general analysis of the three years, focus on the ...

In the present case, we analyze the sports marketing strategies that have positioned the two great clubs of Ecuador over time, detailing their stories, sponsors of these two Guayaquil teams, the Club Deportivo Barcelona ...

Currently the pharmaceutical industry is very well received in the market, that is because its products are of paramount importance to society, so its products have to be of the best quality, therefore, pharmaceutical ...