The city brand is a fundamental tool in the process of promoting and developing a city. Its importance lies in its capacity to position it in the tourism and commercial market, and in the construction of a positive and ...

The initial problem that is presented in the following work is the ignorance and lack of interest that people have for healthy living, that is why something innovative has been created, a communicational proposal based on ...

The objective of this paper is to analyze the influence of digital media in the construction of public opinion of the citizens of Machaleña, from the perspective of journalists. For the analysis of the problem, some aspects ...

This research aims to analyze determining factors in the construction of the image of the politician Darío Macas. To this end, several components related to the theme were studied: political communication, political ...

The importance of strengthening cultural identity makes it possible to inquire about the culture and ethnicity to which a community belongs. Likewise, it is relevant to emphasize this research topic in order for people to ...

The advancement of technology is constantly evolving, therefore we must be aware of assuming it and using it responsibly, and in this way individuals find a learning-teaching alternative during their professional growth. ...

This research has been addressed based on the issue of empowerment of the Digital Program Informa Tv in the canton Huaquillas, the same that belongs to the digital medium Play Studio, an informative space that has sought ...

The Valley of Life is a transmedia narrative proposal for the conservation of the Nacimiento river in the Valle Hermoso area of the city of Santa Rosa, with the objective of promoting awareness and the importance of ...

This communication campaign has been carried out with the aim of promoting the services offered by the traders who are working in the different markets of the city, these establishments allow this commercial activity to ...

Considering that the health emergency caused by the pandemic of the Covid-19 virus, presented structural changes in education at all levels, the use of audiovisual production tools focused on improving in one way or another ...