incidencia de las nuevas masculinidades en estudiantes de la carrera de comunicación en la utmach y unach. caso: sex education.

Abstract

This study analyzes the incidence of new masculinities among Communication students at the Technical University of Machala (UTMACH) and the National University of Chimborazo (UNACH), using the series Sex Education as a case study. Through a mixed-method approach, the research explores how media representations of masculinity influence young people's perception and construction of gender identity. The study is based on a theoretical framework that examines the evolution of masculinity, from its hegemonic conceptualization to the emergence of more inclusive and diverse forms. It explores the relationship between masculinity and mental health, the effects of cultural shifts on gender perception, and the impact of digital platforms on the dissemination of these discourses. To collect data, surveys were conducted with students from both universities, interviews were carried out with clinical psychologists and audiovisual professionals, and a content analysis of the Sex Education series was performed. The results reveal differences in students' familiarity with the concept of new masculinities, the influence of media on their perceptions, and the sociocultural barriers that still persist in the acceptance of these changes. Finally, the study highlights the need for greater education and discussion around alternative masculinities in the Ecuadorian context, emphasizing the crucial role of the media and academia in transforming gender representations.