impacto de la frecuencia y calidad de los contenidos de la página de facebook del albergue para desamparados "divina misericordia

Abstract

The purpose of this study is to evaluate the impact of the frequency and quality of the content posted on the Facebook page of the homeless shelter "Divina Misericordia" on the perception and participation of the virtual community. Data related to posting frequency, content formats, follower interactions and overall perception will be analyzed through a descriptive design using qualitative and quantitative methods. In addition to improving the visibility of the shelter and strengthening ties with the community through effective communication on social networks, the objective is to find appropriate strategies to optimize the consumption of content aimed primarily at young people and adults in situations of abandonment, and that these reach not only to inform about their services, but so that they can know how to contribute and what to contribute in case it is of interest to them. Therefore, the study emphasizes the importance of increasing the visibility of the shelter in order to obtain additional support and improve the quality of life of the beneficiaries. It is expected that the results obtained will provide practical recommendations to improve the shelter's communication strategy on the Facebook platform, which will strengthen the link with the community and increase support for its mission. This includes suggestions for modifying your post to keep your followers engaged and improving the quality of your content to maximize its positive impact.Finally, the objective is to use the Facebook page of the "Divina Misericordia" shelter as an effective platform to promote solidarity, social awareness and continuous support for people suffering from homelessness.