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Mostrando ítems 21-40 de 43

Propuesta de identidad visual del canal digital tricolor radio tv online

Pérez Torres Joselyn Marilin; Jiménez Pineda Eunice Elizabeth (Machala, Universidad Técnica de Machala, 2022-11)

The following work carries out a visual identity proposal for the digital channel Tricolor radio tv online. A focus group was addressed for a specific audience and interviews with the digital channel team including the ...
Campaña digital de sensibilización ciudadana para el cuidado del agua, en el cantón Santa Rosa.

Oviedo Triviño, Eddy Alejandro; Mejia Tobay, Anthony Leonel (Machala, 2022-11)

The lack of compromise by human beings, who are the main consumers of such an essential element like water, makes them to forget the importance of taking care of it in order to avoid falling into disgrace as the years go ...
Análisis de la percepción de los comerciantes del cantón Machala del servicio nacional de aduanas del Ecuador año 2022

Ríos Ordoñez, Joseph Anthony; Criollo Huanga, Johanna Jazmín (Machala, 2022-11)

The present research work entitled Analysis of the perception of the merchants of the Machala canton, of the national customs service of Ecuador, year 2022, in which we set out to analyze the perception of the merchants ...
Tendencias digitales de comunicación política en las campañas electorales para asambleístas en Ecuador, durante la pandemia de COVID-19, año 2021. caso: provincia de El Oro.

Vera Davila, Linda Lissette; Ceron Castro, Karen Valeria (Machala, 2022-11)

The study we present is the result of a comprehensive investigation; the same one that we developed in the province of El Oro, in order to identify and analyze, what were the communication strategies and therefore the ...
La migración de medio convencional a medio híbrido: caso Radio Brisa Azul, año 2022

Vergara Farez, Gina Paola (Machala, 2022-11)

Technological evolution is a phenomenon that has spread not only at the technical level or in the operation of the media, but also in the way in which the contents are developed in order to bring a message to the radio ...
Análisis del abordaje periodístico de los casos de femicidios del año 2021 por parte de los medios de comunicación gk y diario extra basados en el enfoque de género

Chango Morocho, Bryan Josias; Minga Ramón, Emelly Elaine (Machala, 2022-11)

The objective of this study is to analyze whether the cases of femicides addressed in the Ecuadorian media GK and Diario Extra, the latter in digital format, were treated with a gender approach in their publications during ...
Uzhcurrumi: estrategia de comunicación para promoción del turismo rural

Encalada Guartazaca, Christian Xavier; Gonzabay Peralta, Leonardo Adrian (Machala, 2022-11)

This research systematizes the experience of putting communication actions into practice as a strategic tool for promoting nature-based tourism, carried out in the rural parish of Uzhcurrumi in Ecuador. A diagnosis of the ...
Fotografía documental en bajo alto para potenciar el turismo gastronómico, año 2022.

Rodríguez Aguacondo, Paula Juliana; Gómez Lituma, Joselyn Dayana (Machala, 2022-11)

It is of utmost importance within a city to make known the various tourist sites belonging to it, for that reason in this research it was proposed as an objective to enhance the gastronomic tourism of the Bajo Alto beach, ...
Visibilización del maltrato animal en la ciudad de Machala a través de la producción audiovisual

Romero Rogel, Carlos Daniel; Riofrío Ortiz, Randy Paúl (Machala, 2022-11)

The present titling work is presented as the final step to obtain a degree in the Communication career at the Faculty of Social Sciences of the Technical University of Machala, the practical modality work is entitled: ...
Análisis de la interacción comunicativa que promueven los videojuegos educativos. estudio de caso matific

Rodríguez Iraizoz, Alejandro; Iñaguazo Morocho, Freddy Patricio (Machala, 2022-11)

Educational video games present a significant opportunity for the resignification of the social, educational and communicative context within a classroom. With the passage of time and the advancement of new technologies, ...
Análisis de las estrategias y necesidades comunicacionales para la valoración del potencial turístico de la parroquia Curtincápac

Sarango Barreto, Shirley Nicole (Machala, 2022-11)
la dolarización en el discurso de los candidatos presidenciales finalistas en los principales medios de comunicacion, en el año 2023.

Ibarra Chica, Amy Anahy; Orellana Ceferino, Maria Fernanda (Machala: Universidad Tecnica de Machala, 2024-09)

This research study analyzes the way in which the candidates and the media addressed the issue of dollarization during the early electoral campaign in 2023. In this analysis, various techniques and instruments were used, ...
estrategia de comunicación para internacionalización de productos locales: estudio de caso gad provincial de el oro

Portilla Lopez, Estefania Abigail (Machala: Universidad Tecnica de Machala, 2024-09)

This research is an analysis of the communication strategies implemented by the Decentralized Autonomous Government (GAD) of the province of El Oro, with the program Juventud Emprende Diferente, whose purpose is to strengthen ...
influencia de la red social tik tok, como estrategia de comunicación política en el caso: consulta popular 2024

Cedeño Vera, Maria Emilia (Machala: Universidad Tecnica de Machala, 2024-09)

ABSTRACT The objective of this research work is to analyze the content on the Tik Tok social network of the accounts of the presidency and the President of the Republic, in order to know the impact or influence of the ...
análisis de las motivaciones y hábitos de consumo de contenidos k-pop en estudiantes universitarios

Paredes Ajila, Lisseth Esthefania (Machala: Universidad Tecnica de Machala, 2024-09)

In the context of the growing popularity of K-pop worldwide, this research seeks to analyze the consumption habits of K-pop content in university students, specifically in the Faculty of Social Sciences of the Technical ...
el documental audiovisual como registro histórico. caso san antonio-el oro.

Erique Riofrio, Daniela Anahi (Machala: Universidad Tecnica de Machala, 2024-09)

The construction of history is nothing more than the way in which important events of a collective have been chosen to be remembered through the passage of time in the different historical records that contain the invaluable ...
impacto de la frecuencia y calidad de los contenidos de la página de facebook del albergue para desamparados "divina misericordia

Chacha Moreno, Jennifer Anabelle; Cordova Murillo, Roxana Berenice (Machala: Universidad Tecnica de Machala, 2024-09)

The purpose of this study is to evaluate the impact of the frequency and quality of the content posted on the Facebook page of the homeless shelter "Divina Misericordia" on the perception and participation of the virtual ...
imagen estratégica de olimpiadas especiales el oro

Panimboza Quichimbo, Danna Maria; Vega Johnson, Hugo Eduardo (Machala: Universidad Tecnica de Machala, 2024-09)

In a constantly competitive and challenging world, strategic brand management is essential for any type of organization. This is particularly true for non-profit organizations, such as Special Olympics in El Oro Province, ...
efectos del consumo de noticias sobre violencia y seguridad en medios digitales locales en estudiantes de comunicación de la utmach.

Freire Faican, Gabriela Carolina; Carrion Pizarro, Odalis Madeline (Machala: Universidad Tecnica de Machala, 2024-09)

The thesis titled "Effects of Consuming News on Violence and Security in Local Digital Media among Communication Students at UTMACH" addresses a significant issue in media: the presentation of news during periods of violence. ...
estereotipo de la mujer en instagram de diario extra, durante octubre, noviembre y diciembre de 2023

Tandazo Chillogalli, Genesis Dayana; Garcia Reinoso, Patricia Carolina (Machala: Universidad Tecnica de Machala, 2024-09)

This work proposes a critical analysis of the stereotypes of women in the newspaper Extra on the digital communication platform: Instagram. The study will focus on women's participation within the journalistic field and ...

Mostrando ítems 21-40 de 43

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