Propuesta de modelo de turismo comunitario para el desarrollo turístico de la parroquia Ayapamba, cantón Atahualpa en el año 2023.

Abstract

The objective of this research project is to present a proposal for a community tourism model for the development of tourism in the Ayapamba parish, oriented towards sustainable progress. In addition to achieving a better lifestyle for the community. Motivate national and foreign tourists to visit the parish through the implementation of promotion in social networks. The lack of knowledge about community tourism in Ayapamba has caused the site not to be visible, therefore, it does not have a provincial positioning, local development, and economic growth. Based on the situational diagnosis, the aim is to identify the specific problems that need to be solved. On the other hand, we seek to encourage the promotion of the handicraft enterprises that are carried out in the sector, using technological means, such as social networks and to develop a model of community tourism that contributes to the strengthening of community tourism in the sector.