Análisis sobre la educación financiera de los comerciantes en negocios populares de la plaza San Antonio perteneciente del cantón Pasaje.

Abstract

The study “Analysis of the Financial Education of Merchants in Popular Businesses in the Plaza San Antonio belonging to the Pasaje Canton” investigates the understanding and financial practices of food merchants in the Plaza San Antonio. It focuses on diagnosing levels of financial knowledge, interpreting results, and comparing with theoretical principles. Highlights the importance of improving financial education for more informed decisions and economic sustainability. The research, with a quantitative and descriptive approach, in which a survey of 16 merchants was used, reveals generational diversity and female predominance among them. The dependence on personal savings as financing suggests the need to diversify financial strategies. The findings highlight the gap between financial theory and practice, highlighting the importance of adjusting educational approaches for greater relevance. It is concluded that it is crucial to close the financial knowledge gap, promote participation in educational programs from the Pasaje mayor’s office in coordination with the Technical University of Machala and develop strategies for more efficient and sustainable financial management.