Estudio de factibilidad, comercial, técnica y financiera para determinar la viabilidad de la exportación de pitahaya hacia el mercado de Singapur.

Abstract

International trade with Latin American countries is characterized by the export of traditional and non-traditional fruits, which benefits us because it allows us to negotiate with developed countries, which allows for greater commercial and financial profitability. Currently, the consumption of non-traditional fruits has increased, so it is vital to be able to market these fruits to international markets. Due to this, the export of pitahaya has developed, being the United States our main buyer, however, the offer from the province of El Oro is high, and it is necessary to carry out commercial, technical, and financial feasibility study for the export of pitahaya. The importance of conducting market research, knowing the country's risk, trade agreements, demand, and technical specifications for the export of pitahaya, which we have identified as a buyer in the country of Singapore since 90% of fruits and vegetables are imported by the said country. It is important to consider that the Singaporean population has a food safety standard, which is why to enter the fruit it is necessary to implement the HACCP certification. One of the biggest problems is the quality of the product, as it is a fruit that is just being marketed in the province of El Oro, there is still a lack of knowledge on how to reach international markets because pitahaya is highly appreciated for its nutritional properties, which are beneficial for people with cancer. To corroborate the scientific rigor of the research, the following theoretical methods were used: historical-logical; analytical synthetic and inductive-deductive; hypothetical-deductive; abstraction-concretion; modeling, and systemic. In the same way, the study of documents and the interviews were used to obtain empirical data.