Análisis de las principales estrategias del comercio internacional ecuatoriano para las exportaciones agropecuarias en la última década.

Abstract

This research addresses the issue of analysis of the main strategies used in Ecuadorian international trade for agricultural exports during the last decade by Ecuadorian companies; To fulfill the objective of the work, a qualitative approach methodology of a descriptive type was used, where the main strategies used in agricultural exports were identified, establishing itself as one of the most influential actions for the economic growth of Ecuador. This has also given rise to a productive agreement with the European continent, a valuable claimant with more than half a million consumers, with an arduous purchasing power, which has helped to promote the growth of agricultural exports, allowing a higher income to be achieved. foreign exchange for Ecuador. The internationalization of companies is essential through the use of commercial strategies, such as strategic planning, certifications and commercial agreements, which allow organizations to achieve the objective of being competitive, in order to survive in the market of constant structural changes.