Plan importación de juguetes infantiles desde China al mercado ecuatoriano y su posicionamiento en la provincia de El Oro, cantón Huaquillas, año 2022.

Abstract

The present research project focused on establishing a plan for the import of children's toys from China to the Ecuadorian market and its positioning in the province of El Oro, Huaquillas canton in 2022 is important in the management of being able to effectively channel the specific guidelines so that toy imports can be carried out effectively and consciously. Within the research, the objectives were aimed at designing a plan to import children's toys from China to the Ecuadorian market and their positioning. Based on this, specific objectives are to determine how the processes of importing children's toys to Ecuador from the People's Republic of China are carried out, in addition to specifying the regulations that govern in our country to execute this foreign trade relationship. Finally, it seeks to identify digital commercial platforms to carry out the international buying and selling process in import operations. For the development of the research, a type of paradigm was used which was focused on quantitative and qualitative perspective research, because when analyzing the data regarding imports of toys, an analysis of causes and effects could be carried out that allowed to determine the reason for the increasing or decreasing import in the headings and subheadings. In general, it was considered that 85% of the respondents do not know the requirements for the import of children's toys, which implies that there are so few importers registered in the SENAE of the province of El Oro. The analysis determined that the platforms best known by merchants in the Huaquillas canton are Alibaba, Aliexpress and Made in China, as the crisis caused by COVID-19 boosted trends towards a digital economy. The pandemic has forced digitalization in all environments.