Análisis de la producción y comercialización de café en el cantón zaruma año 2021

Abstract

This research addresses the analysis of the production and marketing of coffee in the Zaruma canton, El Oro Province -Ecuador during the period 2021, in order to identify the factors that affect this agricultural product. The scope of this research has a descriptive and transversal approach, that is to say, it seeks to analyze categorical and quantitative variables, for the collection of primary information a questionnaire with 3 items, with a sample of 42 coffee producers. It is vitally important to analyze the production and commercialization of agricultural products, as this allows those who are going to invest in this area to have a clear picture of the demand and supply. It is concluded that 53% of the producers sell their production to intermediaries, for a value of $150 dollars per quintal of coffee, obtaining an average income of $1500 per hectare per year, while those who belong to an association receive an income of more than $2,000 per year from their sales. In the Zaruma canton, the climate and environment are ideal for the production and commercialization of coffee, which is an economic activity that many rural families depend on to generate employment and income from the sale of their raw and semi-finished products.