Análisis de la producción y de las oportunidades comerciales del café ecuatoriano y sus elaborados a nivel internacional.

Abstract

Coffee is one of the most consumed beverages in the world, its production is very important for the economy of several countries, being a very essential item in the GDP, in Ecuador it is no exception since coffee is part of the culture and of its identity, being one of the oldest and most fundamental crops in Ecuadorian exports, so much so that it is the source of direct income for more than many producing and cultivating families. Coffee-based products also play a very important role in exports, since they practically represent 90% of income, which is why it is necessary to give added value to the primary product. Despite its importance, the coffee sector in Ecuador is in crisis due to several external and internal factors, which has caused production to be in decline since 2013 and still cannot recover, so it is necessary to analyze the main problems that arise in the sector to find a solution, in addition to focusing on the commercial opportunities that arise, trying to cover the international market as much as possible.