Inteligencia de negocio como soporte para la toma de decisiones en la asociación bananera fincas de el oro

Abstract

In this article, the objective of this research is to investigate the influence, of business intelligence for decision making in the associates of the company Bananera Fincas de El Oro. One of the most important assets of the company is the management of information, this has led to the proliferation and use of software and data warehouses. For this reason, business intelligence can generate intelligence from its data, by capturing, extracting, filtering and modeling information. Technological tools for the development of business intelligence have evolved satisfactorily in business markets, agricultural companies at a global level. A non-experimental design with a mixed approach was applied in the research. The questionnaires applied were subjected to a quality control, to proceed to code and transcribe the data in Excel format, where statistical methods were used to verify the results, which were exported and processed through the SPSS v. 24 program applying an inferential statistical analysis which showed as a result that there is a strong positive influence with 92.3% between the variable Business Intelligence and the variable Decision Making. For this reason it is appropriate to implement a business intelligence software in the production area of the company as an instrument for the analysis of large volumes of data. In this sense, the study developed in business intelligence for decision making responds to the need raised from the demand analysis.