Aplicación de la matriz del perfil competitivo (MPC) para determinar la posición estratégica de la empresa Jls Rooftop Gastro-Bar.

Abstract

Companies throughout their economic activity, must carry out evaluation processes of their competitive environment, in order to understand in what aspects they should improve with respect to other organizations and how to guide the design of the strategies. To do this, you can resort to the development of the competitive profile matrix (MPC), which allows you to identify direct competitors, and helps to know the strengths and weaknesses of the company, that is, its strategic position vis-à-vis competitors. Under these arguments, JLS RoofTop Gastro-Bar was chosen, which requires identifying the degree of competitiveness achieved or planned by the competition with respect to it. In this context the problem is circumscribed in What is the strategic position of the JLS RoofTop Gastro-Bar company; using the competitive profile matrix (MPC)? The general objective of the study is: To analyze the strategic position of the JLS RoofTop Gastro-Bar company; using the matrix of the competitive profile. The methodology applied for the elaboration of the MPC, was quantitative and qualitative, with a field research modality, using the observation technique, which contributed to assess the key success factors. The results of the investigation determined that it is necessary to establish a strategy aimed at extending the opening hours until 03:00, such as the main competition, in addition to having qualified personnel that improve the service of the premises providing a space full of harmony and tranquility.