Bref publicitario para la introducción de la cooperativa de ahorro y crédito Santa Rosa Ltda. en la ciudad de Loja.

Abstract

The present investigation intends to analyze, through the Advertising Brief, the appropriate means of communication to introduce the Santa Rosa LTDA Savings and Credit Cooperative in the cooperative market of the city of Loja. A cross-sectional investigation was carried out, applying documented and field research through the execution of surveys for the universe of the city of Loja. This method allowed to select the advertising media for the execution of the strategies. The cooperative has acceptance by the Lojano, who would be willing to be members of the same, where they indicate that the benefits, security and service are relevant aspects to be able to build customer loyalty, the appropriate means to publicize the Banking entity are billboards, led screens, brochure, social networks, SEO positioning and email marketing.