Las preferencias en la compra de Smartphone: estudio del perfil del consumidor millennials.

Abstract

Since the technological innovation took force around the world, individuals of all ages, young people, particularly, have had changes in their way of seeing things around them, more than their determination to know more and more the benefits that technological advances offer them. the media, especially smart phones or smartphones that not only offer to make and receive calls or text messages, but also allow them to perform a number of activities connected to the internet, which makes these devices a mini computer that in some cases replace PCs; in the country things are not different because in recent years has seen the growth of the market of smartphones that come from abroad try to innovate the national market, that is why in the national context there are many brands and models of phones pretending to sell to potential consumers who are mostly young; In this case, an analysis is made of the characteristics that consumers have in the market when choosing a Smartphone, taking as reference the young students of the Academic Unit of Business Sciences, of the Technical University of Machala (UTMACH).