Propuesta de un modelo de mercado en sus estilos de dirección del marketing en la ciudad de Machala.

Abstract

The present work contains topics related to proposals that can be implemented to create a market model aimed at different business habits, originating as a mission, that there is a guideline between the bidder and the applicant, from which new business expectations will be opened where a price applied to a good or service influences, it can be exposed strategies in which a pure competition model is executed, offering products with quality highlighting the ISO 9001. The products or goods will be linked in a homogeneous way to guarantee standards of quality, innovating some types of negotiation where there will be no legal limits or technological limits to reach customer satisfaction. In the monopoly of competitive markets, the brand always stands out, for this reason the prices vary, that is why our proposal must focus on customer service, ensuring its fidelity in consumption, and that is why the guidelines and keys for its implementation are given.