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Listar Volumen 5 Nº 1 (2021) por título

Listar Volumen 5 Nº 1 (2021) por título

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  • Análisis del comportamiento de compra respecto a la oferta de productos lácteos en El Oro. 
    Villavicencio, Maria Fernanda (2021)
    To analyze the factors that influence the consumer's purchasing behavior of Zarumeño dairy products in the province of El Oro. A quantitative study was conducted, using stratified probability sampling to infer about the ...
  • Análisis del marketing cooperativo como estrategia en la internacionalización de las asociaciones. 
    Cajo Torres, María Beatriz; Holguín Honores, Meyver; Córdova Martínez, Mabel; Sánchez González, Irene (2021)
    Determine the effectiveness of cooperative marketing as a tool for the internationalization of associations.The probabilistic method with a cross-sectional approach was applied to a sample of 400 association managers from ...
  • Aspecto psicoafectivo de escolares víctimas de bullying y rendimiento académico. 
    Bohorquez Rogel, Dayana; Villavicencio Aguilar, Carmita; Guartan Duchitanga, July (2021)
    This research aims to determine the characteristics of the psycho-affective aspect of schoolchildren who are victims of bullying, the degree of affectation and the consequences in their daily lives. ...
  • Diseño de un sistema de Bio-digestión de desechos orgánicos. 
    Batallas Valarezo, Marlon; Ferrer Gutiérrez, Juan; Vera Infante, Thalía; Álvarez Arévalo, Stalin (2021)
    The objective of this research is to design a biodigestion system for the production of biol and biogas through the treatment of organic wastes from the Santa Rosa canton. Through a technology selection matrix, it was ...
  • Disforia de género y suicidio en tiempos de crisis sanitaria. 
    Calero Romoleroux, Maria Paula; Villavicencio, Carmita (2021)
    This study seeks to verify the presence of suicidal risk in people with gender dysphoria during the COVID-19 health crisis. From a qualitative approach, a semi-structured interview was conducted with a transgender person ...
  • Efecto de Biochar, SiO2 y biol en el desarrollo vegetativo de Musa sp. 
    Sanchez Pilcorema, Stalin Enrique; Barrezueta Unda, Salomón; Azuero Caamaño, Holger; Condoy Gorotiza, Alexander (2021)
    The main objective of the work was to compare the effects of cocoa biochar in combination with SiO2 and biol on banana plants under development. This work was carried out on a hectare cultivated with bananas (Musa sp.), ...
  • Estudio de mercado sobre la utilización de medios digitales como herramientas de información. 
    Córdova Castro, Mirka Dayana; Fernández, Johan; González Sánchez, Jorge Luis; Galvez Palomeque, Karol Elizabeth (2021)
    The present research aims to determine the consumption of digital media in the three main cantons of the province of Oro, The methodology that will be used for data collection through a quantitative method, (surveys), The ...
  • La inclusión y el afecto un dilema sociocultural. 
    Reyes Roman, Dorinda Mireya; Flores Macías, Adriana María; Peña Aguilar, Rolando Michael (2021)
    The inclusion of children is an action - research project, whose objective is to apply affection as a transversal axis. It represents the complex reality of children in a public school in Ecuador. Most infants need care ...
  • Influencia del marketing estratégico en la internacionalización asociativa. 
    Guanaquiza, Michelle; Mideros, Victor; Micolta, Patricia; Sánchez González, Irene (2021)
    Analyze the influence of strategic marketing and the associativity of companies, as a tool for internationalization. The descriptive-probabilistic method is used, with a cross-sectional approach, applying a structured ...
  • Marcas blancas, valor percibido y la lealtad en el sector retail. 
    Márquez Peñaloza, Evelyn; Leiva-Riofrio, Gissella; Shagui González, Joyce; Sánchez González, Irene (2021)
    Analyze the perceived value of the white brands consumer and its influence on loyalty and the construction of brand capital in the retail sector. Descriptive method with a transversal approach, a structured survey is applied ...
  • Mejora del estado nutricional en los participantes del proyecto “Ceupropsf”, 2017-2019. 
    Agudo Gonzabay, Brigida Maritza; Arévalo, Tania; Aguilera López, Gerardo de las Mercedes; Aguilera Agudo, Jonathan Gerardo (2021)
    The objective of the study was to determine the improvement of the nutritional status in the participants of the Ceupropsf project. A descriptive, bservational, non-experimental, qualitative, prospective design research ...
  • Mix de medios como estrategia clave para la promoción de productos lácteos. 
    Villavicencio, Maria Fernanda; Jaramillo González, Mayra Lucia; Gallegos Calderón, Evelyn Katiuska; Sánchez Saritama, Luis Joel (2021)
    To analyze the consumption habits of housewives of the Pasaje canton, in relation to digital and traditional media that determine the effectiveness of a promotional campaign for dairy products.Stratified probability sampling, ...
  • Perspectiva de la mezcla de marketing para la comercialización de queso zarumeño. 
    Villavicencio, Maria Fernanda; Zaruma Jiménez, John Kelvin; Gamboa Salcedo, Rosalva Beatriz; Sornoza Guerra, Mónica Andreina (2021)
    To analyze the consumer behavior of Zarumeño dairy products in order to suggest marketing mix strategies that contribute efficiently to the commercialization of Zarumeño cheese in the cantons of the lower part of the ...
  • Preferencia de posición del parto, en el Centro de Salud “Velasco Ibarra". 
    Agudo Gonzabay, Brigida Maritza; Arévalo, Tania; Agudo Ube, Xiomara Marie; Ojeda Carpio, Andrea Verónica (2021)
    To determine the preference of the birth position of the pregnant women who attended the "Velasco Ibarra" Health Center, Machala - El Oro, from April 1, 2018 to May, 2019. Descriptive - observational, non-experimental, ...
  • Tendencia de premiumización en el consumo sostenible. 
    Guzmán Armijos, Jonella Abigail; Gallegos Niola, Jimmy Gabriel; Moncada Roblez, Henry Junior; Benitez Luzuriaga, Francisco Vladimir (2021)
    The diversity in the markets has allowed consumers to have varieties of products to choose from, where many of the companies have been directed to offer environmentally friendly goods or services and sustainable ...
  • El valor agregado bruto del Ecuador 2007-2017. 
    Salinas Campuzano, Davis Xavier; Cedeño Alonso, Joselyn Ivonne; Vega Jaramillo, Flor Yelena; Sotomayor Pereira, Jorge Guido (2021)
    This work aims to analyze the gross added value of Ecuador for the period 2007-2017, which allows the description of the provinces with the highest and lowest economic activity. In this sense, the assessment of the GVA of ...

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