Maintaining a good brand image will help companies or organizations to obtain positive perceptions and, above all, to make them last in the consumer's mind. The objective of this research is to analyze the influence of ...

This article analyzes the great impact of social media on the digital way communication form of companies, specifically in Facebook, the most used network, this accompanied by the great growth of the tourism market in ...

Despite oppositional advertising is widely analyzed, the academic forum looks an empiric experience study on the comparison of effectiveness of P.O. between goods and services and between high and low involvement, this ...

Since the beginning of a electoral contest, the people are exposed to countless messages from the electoral candidates. It’s in this momento where the social networks turn the black advertising into a powerful manipulation ...