Elaboración de estrategias de medios digitales para la cooperativa de ahorro y crédito Coopmego en la ciudad de Machala.

Abstract

Technology and digital media have evolved in a very fast way, keeping companies in significant changes. Updating at every moment to get to expand in the markets. The objective of the research is to determine the means and channels of digital marketing to reach consumers through the internet for users of the Coopmego cooperative in the city of Machala. The methodology that was applied in the project to draw the objective and the strategies is the qualitative research with the instrument of the survey, which helped us to guide the pertinent strategies of the case. The results obtained allowed to establish the appropriate strategies, the digital media that was established is the seo and sem strategy, the use of mailing and social networks, hoping to have a better position and highlighting the benefits offered by the cooperative.