Análisis de la empresa tiendas industriales asociados “TIA” para determinar estrategias comunicacionales internas o externas.

Abstract

Currently most companies in Ecuador neglect communication with their consumers, as well as in the internal and external part of the institution, especially mass consumption companies where their main selling action is reflected on the satisfaction of the client and the close communication that exists between business and consumer, is handled empirically as the famous word of mouth, in some cases advertising and promotion activities are carried out to attract customers. This time I will demonstrate that there are effective strategies that serve to improve communication with consumers and in turn strengthen the point of sale and attract new customers; all this procedure is measured by indicators that facilitate the task of business communication.