Incidencia de la tasa de interés sobre el precio de los productos de línea blanca.

Abstract

In an ever changing market the consumer is a fundamental piece for the dynamism of the economy when buying a product; Before acquiring them, the relationship between the interest rate and the price must be analyzed through an objective inquiry of the bidders, in order to establish the best purchase option. To establish this relationship, a descriptive investigation is carried out, making a field visit, collecting data in 4 warehouses in the urban center of Machala, a comparison of their prices and applied interest rate is made. As a result, it is obtained that there is an over-price on credit sales that goes so far as to double the initial price, so that the consumer ends up acquiring without knowing what is the interest rate that was applied in his purchase.