Estrategias comunicacionales de promoción en la compañía multiservicios Mulprovar S.A, ciudad de Machala, 2018.

Abstract

The marketing strategies, are structured actions planned and carried out to achieve objectives related to marketing. To assess the communication strategies of promotion in the company of various products MULPROVAR Cia Ltda. An exploration of scientific literature in the database as: EBSCO HOST, Redalyc, DIALNEC, SCOPUS, on communication strategies, marketing communication, strategic communication. For the collection of information on communication strategies for the promotion of sales that the company uses MULPROVAR Cia Ltda., conducted an interview to the Company's personnel and a survey of the owners of shops in the city of Machala. The communication strategies that the company of various products Mulprovar S.A., is implementing for the promotion of business and the products it offers, are correct in relation to the literature on the subject, and by how much to apply them have achieved to the enlargement of its market and rising incomes in a 20 % of the year 2017 to 2018.