Diseño, implementación y difusión de un plan de comercialización para una empresa productora de tilapia en el cantón arenillas

Abstract

Companies in the XXI century, must implement careful planning and execution, using tools and techniques of last generation, becoming marketing specialists to find creative solutions to the generally complex and profound challenges of the relentless economic environment, playing a key role for the demand of the producing company and that this in turn can obtain financial success, evolution, positioning; the objective of the study is to implement techniques for the commercialization of tilapia, applying a strategic marketing plan, to establish a mass production market in the Arenillas canton, establishing the relationship between techniques, tools, marketing plans for the implementation, monitoring and efficient control achieving brand positioning as a tilapia producer company.