Diseño de estrategias para mejorar la imagen de marca de la empresa de telecomunicaciones CNT en la ciudad de Machala.

Abstract

The present work has been focused on the promotion of brands, which represents giving more value in the market, remember that these are the ones that identify the product of a company that seeks to fulfill the mission and vision of it. The promotion of brands allows the improvement of the corporate identity of the company in relation to its competitors. The company CNT is a government company responsible for providing various services to citizens such as basic telephony, internet and paid television; placing it among the main competitors within this market. However, the poor quality of these services provided by the company has meant that the CNT brand has lost prestige; which is why it is necessary to keep it competitive in the market through an improvement of its brand to give it fresh ideas within the competition.