Emprendedores con potencial exportador . Retos y oportunidades en el mercado europeo: Caso de estudio Ecuador

Abstract

This essay examines the key challenges and opportunities encountered by Ecuadorian entrepreneurs with export potential in their efforts to access the European market. Employing a qualitative, descriptive, and documentary research design, the study synthesizes academic, institutional, and statistical sources related to foreign trade and entrepreneurial internationalization. Findings indicate structural limitations such as insufficient training in international trade regulations, logistical and regulatory barriers, restricted access to financing, limited technological innovation, and inadequate cultural adaptation to European market requirements. Conversely, significant opportunities emerge, including the Ecuador–European Union Multiparty Trade Agreement, the increasing demand for sustainable and differentiated products, digital transformation, and institutional support through export promotion initiatives. The study concludes that strengthening technical capacities, expanding access to digital tools, and fostering effective collaboration among public institutions, the private sector, and academia are critical to enhancing the international competitiveness of Ecuadorian entrepreneurs.