Producción y comercialización de pitahaya y su incidencia en la actividad laboral de la parroquia Bellavista, cantón Santa Rosa 2024-2025

Abstract

The research project called "Production and Marketing of dragon fruit and its impact on the Labor Activity of the Bellavista parish, Santa Rosa canton 2024-2025, addresses an agricultural phenomenon that has a lot of potential to become an emerging economy, generating local development and growth in the economy of rural areas not only in the province of El Oro but also in the country. The fruit is known for its nutritional content has experienced a growing demand in national and international markets; in addition, it is a key piece for the generation of labor sources. Based on the above, the issue lies in the need to carry out a study that allows us to analyze and interpret the impact that the production and marketing of dragon fruit has on the labor activity that occurs in the territory of Bellavista; In view of this, it is necessary to consider that the conditions to carry out this work are sometimes precarious and require intervention for its subsequent solution. Despite the fact that this agricultural activity has had a notable growth in various areas of the country, fruit producers, workers and traders face various challenges or limitations such as: lack of financing, little intervention by the authorities in matters of training or technification workshops. Under this criterion, a general objective and three specific objectives are proposed that will serve to identify aspects such as the level of economic income, technical or training challenges, in addition to seeing if public policies are sufficient to change the current reality. On the other hand, the study presents a mixed approach methodology, that is, the union of the quantitative and qualitative and at the same time tools are combined that allow a description of the problem situation, under this procedure the techniques that were applied were a questionnaire of questions, open interviews and field observation where relevant data were obtained that serve as a guide to develop an alternative solution. Emphasizing the results, which are varied, on the one hand, producers feel that the production of dragon fruit is very profitable, while producers and workers mention that their current level of economic income is not enough to meet their needs, which affects the quality of life of their families. which causes the need to look for other labor alternatives within rural areas or even in the cities, causing the phenomenon of migration. Based on the diagnosis made, a proposal is put forward, which is the design of public policies that have a focus on participatory and inclusive that allows the solution of problems, the basis of this idea of intervention is that the social actors strengthen the bonds of solidarity that exist in rural communities; in addition to the fact that it must be sustainable and thus guarantee that individuals maintain social balance with the support of institutions and the main idea of the study that was carried out is to provide greater opportunities for participation to productive sectors that have been excluded and to generate knowledge about the importance of dragon fruit cultivation in the rural context.