Impacto de la ausencia de estrategias de promoción agrícola en comercio exterior: barreras, desafíos y propuestas para un desarrollo sostenible

Abstract

This paper analyzes the lack of agricultural promotion strategies, a critical structural barrier preventing agricultural associations in El Oro from successfully accessing international markets. Overcoming this challenge requires a comprehensive approach, with coherent public policies, inter-institutional cooperation, technological support, and specialized training. Only then will competitive, sustainable, and inclusive integration in foreign trade be achieved. Considering this, we must explore the impact of the lack of agricultural promotion on the competitiveness and international integration of small and medium-sized producers in El Oro and propose strategies to overcome it. This study analyzes how the absence of agricultural promotion strategies prevents agricultural associations in the province of El Oro from successfully entering international markets, despite their significant production of export crops such as bananas.