Plan estratégico de importación de tecnologías rfid para mejorar la gestión de bodegas en la empresa geomil de Machala en 2024.

Abstract

This study examines the feasibility of importing RFID technologies in the company Geomil of Machala, with the purpose of improving warehouse management and operational efficiency. The research arises from the need to modernize logistics processes and overcome the current challenges faced by Courier companies in Ecuador, especially in terms of warehouse control, traceability and response times. Many of these Ecuadorian companies operate under traditional systems that limit business growth, competitiveness and consequently, generate errors, delays and economic losses by remaining in their comfort zone. To this end, a plan for importing RFID technology is suggested to enable them to be more efficient in the market. The RFID technology offers an effective solution by allowing real-time tracking of shipments, improving traceability, reducing human error and optimising storage and distribution processes. This analysis considers the feasibility of importation, including the evaluation of international suppliers, implementation costs and applicable legal regulations. To develop the study, theoretical and empirical methods were used, including documentary analysis and previous cases on the application of RFID in logistics. The results show that the adoption of this technology would provide greater control over warehouse management, a reduction in operating costs and an improvement in customer satisfaction. Furthermore, it would strengthen the competitive position of Geomil de Machala in the Courier sector. Finally, the implementation of RFID represents a significant opportunity to improve operational efficiency and optimise logistics management. Investment in this technology would not only increase accuracy in parcel management, but also consolidate the company as a benchmark for innovation in the Ecuadorian market,