condiciones socioeconomicas y su incidencia en la calidad de vida de las mujeres comerciantes del mercado la granja, machala 2024

Abstract

The objective of the present study was to identify the incidence of the socioeconomic conditions in which the women traders of La Granja market live on their quality of life. Therefore, addressing the following topic ins fundamental because it includes the incident factors of the precarious work environment in which women are exposed. Currently the female population that develops their commercial activity has a low level of sales in their respective businesses due to the poor location of the place and the deficient infrastructure, for this reason, the social welfare of the workers is vulnerable, consequently the members of the family nucleus are also affected. In addition, the research is linked to the functionalist structural theory proposed by sociologist Talcott Parsons, encompassing the dynamics of women’s trade and the role played by women in their different economic activities, specifying gender inequalities and the barriers that obstruct the quality of the life of women workers in the social structure. The research methodology is of a basic type, since it contributed with ideas and knowledge anchored to the study context, intertwining quantitative and qualitative approaches, contributing to an exhaustive and enriching analysis of the causes and facts that constitute the problem. The results showed that 74% of the women traders in La Granja market earn less than $100 per month, living in conditions of poverty and extreme poverty, so their living standards are precarious and unstable, since this problem makes it difficult for them to access quality basic services, have decent housing and improve their businesses. In addition, the surveys indicated that 75% of the respondents stated that they have not received sufficient support from the Machala Municipal Government, which evidently represents their state of abandonment and limits their socioeconomic growth. In addition, it was noted that the majority of women 83%, want support policies to be implemented for the benefit of their personal integrity. Therefore, based on these data, the objective was to prepare a proposal, justifying the reasons for its choice. That is, its purpose is to raise the income level of women traders of La Granja market through the transmission of knowledge and skills related to digital marketing, sales strategies and customer service from a gender approach to empower leadership and female business activity to improve their quality of life. For this reason, the trainings, the forum, the course and the workshops have become essential activities to attract the attention of the beneficiary population, which are mothers, elderly women and young women. Likewise, the proposal has the technical feasibility, where it is states that human, and technological resources that are essential to plan the training and workshops structured in the schedule of activities. In terms of social viability, the contribution of knowledge and skills on financial education, gender equality and business leaderships in the perspective of contributing to increase the income of women traders was evidenced, while economic viability is anchored to the final budget for the implementation of the proposal according to the roles of local authorities and the authors of the project. It is worth mentioning that the environmental feasibility was also detailed, in order to be friendly with nature and preserve the environmental space.