Diseño de museografía para la difusión del patrimonio cultural inmueble del cantón Zaruma, provincia de El Oro.

Abstract

The present degree project aims to design museographic strategies for the dissemination of the cultural heritage of Zaruma canton, with the purpose of strengthening its conservation, heritage education, and promoting its tourism use. By implementing effective strategies for the interpretation and dissemination of its heritage, the project seeks to foster economic growth, improve visibility, and increase tourist influx. The research is based on a mixed-method approach that combines qualitative and quantitative methodologies through the application of surveys to the community and tourists, interviews with local governance, and direct observation of heritage assets. The results reveal a low level of public awareness about the importance of cultural heritage, as well as limited management in its conservation and dissemination. The proposal consists of creating an immersive cultural heritage route in Zaruma, incorporating educational and interactive museography tools such as informational panels, QR codes, augmented reality, and virtual tours. These resources enable better interpretation of the heritage and enhance the visitor's experience. This proposal aims not only to increase tourism in the area but also to foster a sense of identity and belonging within the community, ensuring the preservation of the historical legacy for future generations.