Plan de turismo accesible para personas con discapacidad visual y física en la parroquia urbana Zaruma.

Abstract

Accessible tourism is a key component of sustainable development, ensuring equal opportunities for all individuals, including those with visual and physical disabilities. In this context, the present research aims to design an accessible tourism plan for the urban parish of Zaruma, Ecuador, to eliminate architectural, communicational, and service-related barriers that hinder the inclusion of this population segment in tourism activities. Using a mixed-methods approach, combining quantitative and qualitative techniques, a situational diagnosis was conducted to identify the main challenges faced by individuals with disabilities when visiting the area's tourist attractions. The findings reveal significant deficiencies in the current infrastructure, including the absence of ramps, braille signage, and appropriate adaptations in tourist spaces and related services. Additionally, the study highlights a lack of specialized training among tourism personnel and limited community awareness regarding the importance of inclusive tourism. Based on these insights, a strategic action plan is proposed, focusing on three core areas: the adaptation of tourism infrastructure through the implementation of accessible pathways and inclusive signage; the training of tourism personnel in disability-friendly service provision; and awareness programs targeting the community and key stakeholders in the tourism sector. The execution of this plan will enhance the tourism experience for individuals with disabilities, promote their full participation on equal terms, and position Zaruma as an accessible and inclusive tourist destination.