Estrategias complementarias de clusters para el posicionamiento de panela granulada de la asociación de cañicultores autónomos del altiplano orense 15 de septiembre de Portovelo hacia el mercado alemán en el 2024.

Abstract

The present research analyzes the implementation of complementary cluster strategies for the positioning of granulated panela from the Portovelo canton in the German market in 2024, highlighting its importance in local economic development through the insertion of high-value-added products into international markets, the main objectives include determining the current production capacity, evaluating the available infrastructure for production, processing, and packaging, as well as defining roles, responsibilities, and cooperation mechanisms within the cluster, to achieve this, qualitative and quantitative approaches were used, including document analysis and surveys, the findings revealed a growing demand in Germany for organic and sustainable products, positioning panela as a highly promising alternative, it is concluded that strengthening the productive and organizational capacities of producers is essential to improving the sector’s efficiency and competitiveness, emphasizing the importance of a cluster model that fosters innovation, cooperation, and continuous improvement. Additionally, it was identified that coordination between producers and processors is crucial to optimizing productivity and ensuring the quality standards required by the German market, as key recommendations, it is proposed to implement certifications that guarantee product sustainability, as well as to increase training programs and technical assistance provided by Pro Ecuador.