La resiliencia organizacional y su impacto en las medianas empresas del cantón Machala.

Abstract

Organizational resilience has become a crucial factor for the sustainability and competitiveness of medium-sized enterprises, particularly in a constantly evolving business environment characterized by economic, technological, and social crises. In this context, this research aims to analyze the level of organizational resilience in medium-sized companies in the Machala canton, identifying the key factors that contribute to their ability to adapt, recover, and grow in the face of challenges and changes in the business environment. The study employs a mixed-method approach, combining a descriptive focus with a non-experimental design. Data collection was conducted through surveys and interviews with entrepreneurs and managers of medium-sized enterprises in Machala. The findings reveal that organizational resilience is influenced by multiple factors, including corporate culture, leadership capacity, human talent management, and the integration of technological tools to optimize processes. Additionally, the study identifies that companies with flexible organizational structures and innovation strategies tend to have a greater capacity to respond to crises. However, challenges such as resistance to change, lack of crisis management training, and limited investment in technology persist. The research concludes that strengthening organizational resilience through training, strategic planning, and fostering a culture of adaptation is essential to ensuring the competitiveness and sustainability of medium-sized enterprises in Machala.